文化市场与新文化运动
发布时间：2018-08-12 17:49
【摘要】：1920年代传播新文化最有影响力的并不是《新青年》和《新潮》杂志,而是商务印书馆及其他上海出版同业。那么,出版界为什么愿意参与新文化的传播?他们参与传播新思想、新观念、新文化,并不一定是认同新文化运动,更主要的是出于市场的考量,他们看到了新文化的市场潜力。通过有效的动员组织方式、文化生产方式,他们把新文化变成"外来、时髦的"商品,然后又通过无远弗届的发行网络向全国范围扩散,从中获益。出版家群体趋新文化的过程,也就是新文化运动由校园实验逐渐席卷全国的过程。没有出版家的介入,新文化在短期内激荡成潮是很难想象的。将一种思潮或文化运动与出版事业,乃至市场的流通与获益机制联结考察,可以让我们从另一个角度,去更深入地理解思想与文化运动的缔造过程和流播过程。
[Abstract]:The most influential propagating of new culture in the 1920s was not New Youth and trendy magazines, but the business press and other Shanghai publishers. So why is the publishing community willing to participate in the spread of the new culture? They participate in the dissemination of new ideas, new culture, not necessarily identify with the new cultural movement, more importantly, out of market considerations, they see the market potential of the new culture. Through effective mobilization and organization and cultural production, they turned the new culture into a "foreign, fashionable" commodity, and then spread to the whole country through the faraway distribution network to benefit from it. The process of publisher group towards new culture, that is, the movement of new culture sweeping the whole country from the campus experiment. Without the involvement of publishers, it is hard to imagine a new culture surging in the short term. Combining a kind of ideological trend or cultural movement with the circulation and profit mechanism of the publishing industry and even the market, we can understand more deeply the process of creating and spreading the thought and culture movement from another angle.
【作者单位】： 上海社会科学院历史学研究所;华东师范大学历史系;
【分类号】：K203
，
本文编号：2179828
[Abstract]:The most influential propagating of new culture in the 1920s was not New Youth and trendy magazines, but the business press and other Shanghai publishers. So why is the publishing community willing to participate in the spread of the new culture? They participate in the dissemination of new ideas, new culture, not necessarily identify with the new cultural movement, more importantly, out of market considerations, they see the market potential of the new culture. Through effective mobilization and organization and cultural production, they turned the new culture into a "foreign, fashionable" commodity, and then spread to the whole country through the faraway distribution network to benefit from it. The process of publisher group towards new culture, that is, the movement of new culture sweeping the whole country from the campus experiment. Without the involvement of publishers, it is hard to imagine a new culture surging in the short term. Combining a kind of ideological trend or cultural movement with the circulation and profit mechanism of the publishing industry and even the market, we can understand more deeply the process of creating and spreading the thought and culture movement from another angle.
【作者单位】： 上海社会科学院历史学研究所;华东师范大学历史系;
【分类号】：K203
，
本文编号：2179828
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