政务微信的现状及发展研究

发布时间：2018-04-29 13:24

本文选题：政务微信 + 政务服务　；参考：《郑州大学》2017年硕士论文

【摘要】：据腾讯公司微信团队在2017微信公开课PRO版上发布《2016微信数据报告》显示,截止到2016年9月,微信平均日登录用户已达到7.68亿,其中50%的用户每天使用微信超过90分钟。可见,微信已逐渐融入到人们的日常生活中,微信时代已经到来。微信的迅速发展和普及为我国政府施政和政务服务提供了新的发展空间。自2013年起,我国政务微信发展迅猛,如今已逾10万。政务微信将我国政府的政务服务从线下搬到线上,把传统的政务服务工作迁移到移动互联网终端,并延伸到公众的指尖上,开启了“指尖上政务服务”的新时代。政务微信为我国公众获取信息、办理业务、咨询政策等提供了极大的便利,已成为我国政府政务公开的新平台、公共服务的新途径、政民互动的新渠道。但政务微信作为一种新事物,其发展过程中必然会面临一些问题和挑战,如整体发展不均衡、功能定位不清、质量参差不齐、政民互动沟通不足、舆论引导能力不足、办事能力不足,服务功能重叠等。针对这些问题,本文从打造协同联动的整体规划、准确定位政务微信功能、制定政务微信管理制度体系、重视和提高政务微信质量、打造专业化团队与加强政企合作、加强政务微信舆论引导和文化建设六个方面提出了具有建设性和前瞻性的发展路径。本文以新公共服务理论、政府工具理论、网络社会理论、传播学使用与满足理论为基础,采用文献研究、问卷调查和案例分析的研究方法,通过对政务微信的概念、特征、发展现状和功能的研究,发现并总结出政务微信发展过程中存在的问题,并提出相应的发展路径。本文一共分为五个部分:第一部分,绪论;第二部分,政务微信的概念与理论基础;第三部分,政务微信的发展现状及其功能分析;第四部分,政务微信发展中存在的问题及原因;第五部分,政务微信的发展路径探讨。面对“互联网+”的发展浪潮,政务微信有望成为“互联网+政务”的新工具,其发展前景也将更加广阔。目前,我国政务微信的建设和发展已经取得了一些成绩,但还存在许多的问题和不足,而如何促使我国政务微信向更好的方向发展,则需要政府、公众和企业的共同努力。
[Abstract]:As of September 2016, the average daily number of WeChat users had reached 768 million, with 50 percent of users using WeChat for more than 90 minutes a day, according to Tencent's WeChat team, which posted < 2016 WeChat data report > on the PRO version of its 2017 WeChat Open course. Visible, WeChat has gradually integrated into people's daily life, WeChat era has come. The rapid development and popularization of WeChat has provided new development space for our government administration and government affairs service. Since 2013, China's government WeChat has grown rapidly, now more than 100000. The government affairs WeChat moves the government affairs service of our country from offline to the line, transfers the traditional government affairs service work to the mobile Internet terminal, and extends to the public fingertip, which opens the new era of the "government affairs service on the fingertip". Government WeChat has provided great convenience for the public to obtain information, deal with business, consult policy, etc. It has become a new platform for our government to open government affairs, a new way of public service, and a new channel of interaction between government and people. However, as a new thing, government WeChat is bound to face some problems and challenges in its development, such as uneven overall development, unclear function orientation, uneven quality, insufficient interaction between the government and the people, and insufficient public opinion guidance. Ability to handle affairs is insufficient, service function overlaps, etc. In order to solve these problems, this paper aims at establishing the overall plan of coordination and linkage, accurately positioning the function of government WeChat, formulating the system of government affairs WeChat management system, paying attention to and improving the quality of government affairs WeChat, building a specialized team and strengthening the cooperation between government and enterprise. Strengthening the public opinion guidance and cultural construction of WeChat put forward constructive and forward-looking development path. Based on the theory of new public service, the theory of government tools, the theory of network society, the theory of communication and the theory of application and satisfaction, this paper adopts the methods of literature research, questionnaire investigation and case analysis, through the concept and characteristics of government WeChat. Based on the research of current situation and function, the problems existing in the development process of government WeChat are found and summarized, and the corresponding development path is put forward. This paper is divided into five parts: the first part, the introduction; the second part, the concept and theoretical basis of the government WeChat; the third part, the development of government WeChat and its function analysis; the fourth part, The fifth part discusses the development path of government WeChat. In the face of the development tide of "Internet", government WeChat is expected to become a new tool of "Internet government", and its development prospect will be wider. At present, the construction and development of government affairs WeChat has made some achievements, but there are still many problems and shortcomings. How to promote the development of government affairs WeChat needs the joint efforts of the government, the public and enterprises.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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