由“非诚勿扰”案论商标反向混淆的司法认定及解决

发布时间：2018-05-06 08:26

本文选题：反向混淆 + 非诚勿扰案　；参考：《延边大学》2017年硕士论文

【摘要】：2016年备受关注的"非诚勿扰"案,在经历了一审、二审、再审三次不断反复,截然不同的判决结果后,终于尘埃落定,但法学界关于此案的讨论热度却有增无减。这一案件将反向混淆一词带入大众视野,然而由于其来源于美国,即使早在2000年我国司法实践中就已经出现了有关商标反向混淆的"冰点"案,其后还有著名的"蓝色风暴"案、"IPad"案、"卡斯特"案、"微信"案、"新百伦"案等,但我国现有的法律体系并不能很好的解决商标反向混淆问题,甚至并未界定"反向混淆"这一概念。随着我国知识产权的发展,涉及商标反向混淆的案件会越来越多,类似"非诚勿扰"案的此类争议也将越来越多,因而在法律并未明确反向混淆的情形下,司法实践中应如何认定反向混淆,如何解决此类案件,从而更好地维护商标权人的合法权利,平衡商标权人、在后使用人以及相关公众的利益,值得深究。本文通过调研报告的形式,针对各大裁判文书网上与反向混淆相关的案例、判决书等进行研究,结合"非诚勿扰"案中新的问题及解决思路,同时吸取美国商标反向混淆的认定及解决方式的经验,提出完善我国商标反向混淆的司法认定及解决方式的几点思考。主要内容可分为以下五个部分:第一章,绪论。主要介绍了本文的研究背景、研究意义、研究方法。第二章,"非诚勿扰"案中的商标反向混淆问题。本部分主要阐述"非诚勿扰"标识纠纷案的始末以及案中新出现的商标反向混淆认定问题,包括缺乏对注册商标人诚实信用的考量以及欠缺对相关公众意见的考量。第三章,我国商标反向混淆的司法现状及美国相应情况借鉴。没有调查就没有发言权,本部分内容主要是对我国商标反向混淆的司法现状的实证分析,主要涵盖商标反向混淆的司法认定以及解决方式两个方面。同时,通过对美国商标反向混淆司法认定及解决方式的研究,吸取经验,加以借鉴。第四章,对我国商标反向混淆司法认定及解决方式的建议。结合前几章的分析,提出相应的解决对策。包括明确商标反向混淆的相关规定、统一商标反向混淆认定中的考量因素、规范商标反向混淆案件的解决方式,三个方面的内容。第五章,结语。对前四个部分进行归纳和总结。
[Abstract]:The highly watched "if you are the one" case in 2016 was finally settled after three repeated decisions, including the first, second and second instance, but the debate in the legal community about the case has increased. This case brought the word reverse confusion into the public view. However, because of its origin in the United States, even in the judicial practice of our country in 2000, there has been a "freezing point" case concerning reverse confusion of trademarks. Then there are the famous cases of "Blue Storm", "IPad", "Custer", "WeChat", "New Bailen" and so on. However, the existing legal system in our country cannot solve the problem of reverse confusion of trademarks very well. The concept of "reverse confusion" is not even defined. With the development of intellectual property rights in China, there will be more and more cases involving reverse confusion of trademarks, and there will be more and more disputes such as "if you are the one" case. In judicial practice, how to identify reverse confusion, how to solve such cases, so as to better protect the legal rights of trademark owners, balance the interests of trademark owners, users and the relevant public, it is worth further study. In this paper, through the form of investigation report, in view of the cases related to the reverse confusion on the Internet of the major adjudicators, the judgment and so on, combined with the new problems and solutions in the case of "if you are the one", At the same time, the author draws on the experience of American trademark reverse confusion and puts forward some thoughts on how to perfect the judicial recognition and solution of trademark reverse confusion in our country. The main content can be divided into the following five parts: chapter one, introduction. This paper mainly introduces the research background, research significance, research methods. Chapter two, the reverse confusion of trademark in the case of "if you are the one". This part mainly expounds the beginning and end of the "if you are the one" logo dispute and the problem of trademark reverse confusion in the case, including the lack of consideration of the good faith of the registered trademark and the consideration of the relevant public opinion. The third chapter, our country trademark reverse confusion judicatory present situation and the United States corresponding situation uses for reference. Without investigation, there is no right to speak. This part mainly focuses on the empirical analysis of the judicial status quo of trademark reverse confusion in China, mainly covering the judicial identification of trademark reverse confusion and the ways to resolve it. At the same time, through the American trademark reverse confusion judicial identification and solution, learn from experience, to learn from. The fourth chapter, to our country trademark reverse confusion judicial cognizance and the solution way suggestion. Combined with the analysis of the previous chapters, the corresponding solutions are put forward. It includes defining the relevant provisions of trademark reverse confusion, unifying the consideration factors in trademark reverse confusion identification, standardizing the solution of trademark reverse confusion cases, and three aspects of contents. Chapter V, conclusion. The first four parts are summarized and summarized.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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