虚假广告侵权问题研究

发布时间：2018-05-29 15:11

本文选题：虚假广告 + 侵权责任　；参考：《烟台大学》2017年硕士论文

【摘要】：广告作为经济发展的“风向标”对促进商品流通的作用越来越大,然而,在广告业发展的同时,虚假广告所产生的问题也越发严重。广告的精髓在于通过一定的艺术夸张手法对广告的内容进行表达与传递,虚假广告和广告的艺术表达二者区分的关键在于对“合理艺术夸张”标准的把握。虚假广告认定标准的明确是展开虚假广告侵权责任研究的重要前提。结合一般侵权责任的构成要件,对虚假广告侵权责任中损害成立的研究以及对相当因果关系适用于虚假广告侵权责任构成要件的合理性分析可有效避免解释和适用上的混乱。产品责任与虚假广告侵权责任主体重合时引发的责任竞合情形与虚假广告侵权中责任主体内部责任分担方式的研究对受害人选取不同救济途径的利弊权衡具有重要意义。《广告法》的修订使得许多问题得以解决,但在司法实践中,受社会大众热切关注的正是名人代言虚假广告侵权责任问题。通过明确名人的主体范围以及名人承担侵权责任的理论基础,集中探讨名人代言虚假广告侵权责任归责原则之新规和名人代言虚假广告侵权责任之特有免责事由,以对名人代言虚假广告侵权责任问题着重研究。对于当前虚假广告侵权法律救济在立法、执法、司法,尤其是在自媒体虚假广告方面的诸多问题,应加强社会监督和事先审查力度,建立自媒体平台与广告监管机关的双重配合及名人信用档案机制。
[Abstract]:As a vane of economic development, advertising plays a more and more important role in promoting the circulation of goods. However, with the development of advertising industry, the problems caused by false advertisements are becoming more and more serious. The essence of advertisement lies in the expression and transmission of the content of advertisement through certain artistic exaggeration techniques. The key to distinguish the false advertisement from the artistic expression of advertisement is to grasp the standard of "reasonable artistic exaggeration". The determination of false advertising standards is an important prerequisite for the study of tort liability of false advertisements. In combination with the constitutive elements of general tort liability, the study on the establishment of damages in the tort liability of false advertising and the rational analysis of the equivalent causality applicable to the constitutive elements of tort liability of false advertising can effectively avoid confusion in interpretation and application. A study on the concurrence of liability between Product liability and false Advertising Tort liability and the Internal liability sharing Mode in false Advertising Tort; the tradeoff between the advantages and disadvantages of choosing different remedies for victims The revision of the Advertising Law has solved many problems. But in judicial practice, it is the tort liability of celebrity endorsing false advertisement that is paid close attention to by the public. By clarifying the subject scope of celebrities and the theoretical basis of celebrity liability for tort, this paper focuses on the new rules of liability attribution of tort liability of celebrity endorsements of false advertisements and the special reasons of exemption from liability for tort liability of celebrity endorsements of false advertisements. In order to celebrity endorsement false advertising tort liability issues focus on the study. With regard to the current legal remedies for the infringement of false advertisements in the areas of legislation, law enforcement, and justice, especially in the field of false advertising in the media, social supervision and prior censorship should be strengthened. Establish a dual cooperation between media platform and advertising regulatory agencies and celebrity credit file mechanism.
【学位授予单位】：烟台大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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