商标与商号的权利冲突及其解决路径
发布时间：2018-08-24 08:58
【摘要】：作为关联最为密切的两个商业标识,同时也是企业商誉的共同载体,商号和商标在近年来时常发生权利冲突,严重影响了我国正常的市场竞争秩序。为解决两者之间的权利冲突,本文循着“是什么”、“为什么”以及“怎么办”的思路,首先探讨两个冲突主体的概念定义,其次探讨两者之间为何会发生权利冲突,最后具体讨论如何在不同情况下解决这些冲突。具体而言本文分为三大部分,即“是什么”、“为什么”以及“怎么办”。第一部分为第一章,主要介绍商号与商标,商号权与商标权,以及这两个权利的概念关联。第二部分为第二章,介绍商号与商标之间为什么会发生权利冲突,以及近年来两者之间发生权利冲突的具体表现形式。第三部分包括第三章与第四章,第三章主要介绍解决商标与商号之间权利冲突的总体处理原则,即保护在先权利原则、禁止混淆原则、知名度原则、利益平衡原则和尊重既有市场秩序原则,第四章主要介绍如何在不同的具体案例中,视情况选择性地使用第三章提到的五个原则,从而解决这些权利冲突。
[Abstract]:As the two most closely related business marks, and also the common carrier of corporate goodwill, trade names and trademarks often conflict in rights in recent years, which seriously affect the normal order of market competition in China. In order to solve the conflict of rights between the two, this paper follows the ideas of "what is", "why" and "how to do", first discusses the conceptual definition of the two conflicting subjects, and then discusses why there is a conflict of rights between them. Finally, how to resolve these conflicts in different situations is discussed in detail. Specifically, this paper is divided into three parts: what is, why and what to do. The first part is the first chapter, mainly introduces the trade name and the trademark, the trade name right and the trademark right, as well as the concept correlation of these two rights. The second part is the second chapter, which introduces why the conflicts of rights occur between the trade name and the trademark, and the concrete manifestation of the conflict of rights between them in recent years. The third part includes the third chapter and the fourth chapter, the third chapter mainly introduces the general handling principle of resolving the conflict of rights between the trademark and the trade name, namely the principle of protecting the prior right, the principle of prohibiting confusion, the principle of popularity. The principle of balance of interests and the principle of respecting the existing market order. Chapter four mainly introduces how to selectively use the five principles mentioned in Chapter 3 in different specific cases to resolve these conflicts of rights.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43
本文编号：2200287
[Abstract]:As the two most closely related business marks, and also the common carrier of corporate goodwill, trade names and trademarks often conflict in rights in recent years, which seriously affect the normal order of market competition in China. In order to solve the conflict of rights between the two, this paper follows the ideas of "what is", "why" and "how to do", first discusses the conceptual definition of the two conflicting subjects, and then discusses why there is a conflict of rights between them. Finally, how to resolve these conflicts in different situations is discussed in detail. Specifically, this paper is divided into three parts: what is, why and what to do. The first part is the first chapter, mainly introduces the trade name and the trademark, the trade name right and the trademark right, as well as the concept correlation of these two rights. The second part is the second chapter, which introduces why the conflicts of rights occur between the trade name and the trademark, and the concrete manifestation of the conflict of rights between them in recent years. The third part includes the third chapter and the fourth chapter, the third chapter mainly introduces the general handling principle of resolving the conflict of rights between the trademark and the trade name, namely the principle of protecting the prior right, the principle of prohibiting confusion, the principle of popularity. The principle of balance of interests and the principle of respecting the existing market order. Chapter four mainly introduces how to selectively use the five principles mentioned in Chapter 3 in different specific cases to resolve these conflicts of rights.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43
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