从崔嵬管窥红色电影的现代传播

发布时间：2018-01-05 01:14

本文关键词：从崔嵬管窥红色电影的现代传播　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：红色电影一般是指创作于1942年毛泽东发表《在延安文艺座谈会上的讲话》之后至建国初"十七年"时期(1949年—1966年),表现战争题材、传递革命精神的电影。尽管红色电影是政治宣传的产物,但在"文革"期间依旧遭受了无情地批判,几乎销声匿迹。随着十年"文革"的正式结束,中国社会终于摆脱了停滞不前的状态,向前迈进了一步。改革开放政策的持续推进,使中国人民真切地感受到了经济发展带来的物质满足,在这一时期,沉寂已久的红色电影重新进入电影市场,注入了全新的时代内涵,这在一定程度上说明了其仍有激励来者、感化后人的作用。自上世纪90年代以来,许多人们耳熟能详的红色电影或被翻拍,或被改编为电视剧,但作为特殊历史时期的产物,红色电影仍有较强的政治宣传意味,我们不能忽视其在当代传播过程的局限性。一方面,革命历史与现代人的生活距离较远,红色电影中所传递的一些价值观念已经不合时宜;另一方面,随着电影产业的不断发展,多元化的电影创作格局已经形成,人们的选择权越来越多,红色电影的市场竞争力不足。本文以崔嵬参与创作的红色电影为例,分析了红色电影在当代的传播情况,得出红色电影传播效果不佳的原因,同时指出新时期红色电影的传播策略,最后为红色电影、红色改编剧等影视作品的创作提出了具有可行性的建议。在第一章中,笔者简要分析了选择崔嵬作为红色电影代表人物的原因,同时对其电影创作的成败得失进行评析。第二章主要对红色电影各阶段的传播效果进行分析,同时指出红色电影在当代传播效果不佳的原因。第三章主要介绍了红色电影在当代的传播现状,从传播媒介、受众分析、传播策略三个角度进行阐述。第四章对红色电影的现代传播进行反思,为当代红色电影的改编与创作提供借鉴。最后,本文得出结论:在当今这个价值多元、媒介文化空前繁荣的时代,我们既要承认红色电影的传播价值,又要意识到其在当代传播的局限性,客观地评价这一特殊的电影类型。
[Abstract]:Generally speaking, the red film refers to the period of "17 years" (1949-1966) after Mao Zedong published "speech in Yan'an Literature and Art Symposium" in 1942, showing the theme of war. The film that conveys the revolutionary spirit. Although the red film is the product of political propaganda, it was still mercilessly criticized during the "Cultural Revolution", almost disappeared. With the official end of the "Cultural Revolution" of ten years. Chinese society has finally got rid of the state of stagnation and made a step forward. The continuous progress of the reform and opening up policy has made the Chinese people truly feel the material satisfaction brought about by economic development during this period. The long silence of the red film re-entered the film market, injected a new connotation of the era, which to some extent shows that it still has the role of motivating the future generations. Since -10s. Many familiar red films have been remade or adapted into TV dramas, but as a product of a special historical period, red films still have a strong political propaganda. On the one hand, the revolutionary history is far away from the modern people's life, and some values transmitted in the red film are out of date; On the other hand, with the continuous development of the film industry, a diversified pattern of film creation has been formed, people have more and more choices. The market competitiveness of red film is not enough. This paper takes the red film created by Cui Wei as an example, analyzes the communication situation of red film in the contemporary era, and draws the reasons for the poor communication effect of red film. At the same time, it points out the dissemination strategy of the red film in the new period, and finally puts forward some feasible suggestions for the creation of the film and television works such as the red film, the red modified screenwriter, etc. In the first chapter. The author briefly analyzes the reasons why Cui Wei is chosen as the representative of red film, and analyzes the success or failure of his film creation. The second chapter mainly analyzes the communication effect of each stage of red film. At the same time, it points out the reasons for the poor effect of red film in the contemporary communication. Chapter three mainly introduces the current situation of red film in the contemporary communication, from the media, audience analysis. Chapter 4th reflects on the modern communication of the red film, and provides reference for the adaptation and creation of the contemporary red film. Finally, this paper draws a conclusion: in the present day, the value is diverse. In the era of unprecedented prosperity of media culture, we should not only recognize the spreading value of red film, but also realize its limitation in contemporary communication, and objectively evaluate this special film type.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905;G206

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