安徽省芜湖县陶辛镇视觉形象设计研究

发布时间：2018-01-26 15:57

本文关键词： 乡镇文化农业文化产业创新视觉形象设计文化创新　出处：《安徽工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：自国家提出发展"特色小镇"以来,一时间,各乡镇争先恐后地走向建设"特色小镇"的步伐,许多乡镇改变传统的工、农产业结构,大力发展创新产业,从而打着产业更新"旗号"寻求发展的乡镇日益增多,但一些乡镇忽视了 "特色"二字,不发掘地方特色文化,一味地模仿、抄袭,导致目前乡镇建设"千镇一面"、同质竞争,而这些乡镇实际上缺乏核心文化,产业没有活力,也缺少市场竞争力。面对目前国内这种现状,我们必须了解,"特色小镇"需要拥有文化特色和明确的产业定位,做到地方特色文化与经济建设融合,这样才能实现乡镇产业的可持续发展。如今,乡镇现代化建设不能仅仅依靠基础设施建设,文化带动产业的发展才是关键。此外,我国视觉形象设计起步较晚,目前,对乡镇地区的视觉形象设计更是微乎其微。城市相较于乡镇的视觉形象设计起步稍早,我国已经有许多城市塑造了成功的视觉形象,如:香港、大连、重庆等,这些城市还拥有良好的现代文化资源、基础设施建设,拥有出色的市场竞争力。相比于城市,乡镇的优势在于拥有优秀自然资源、丰富民俗文化,所以更需要通过视觉形象设计将其推广,从而在激烈的产业竞争中站稳脚跟。本文主要采取从理论到实践的论述方式,首先尝试性分析了乡镇文化的概念,论述中国乡镇文化的形成与发展是源于中国农业文明与传统文化。立足于现代设计理论,针对视觉形象与乡镇文化的融合,并结合国内外成熟的视觉形象设计案例,对乡镇文化现代化改造的作用与方法进行探索分析,并着重探究了视觉形象推动乡镇文化发展的可行性。课题以安徽省芜湖县陶辛镇为视觉形象设计研究对象,将陶辛镇政府对陶辛镇未来产业发展规划方向作为设计目标,深入挖掘了陶辛镇的自然资源与文化资源,并挖掘其文化特征,利用视觉形象设计的方法融入其中,打造专属于陶辛镇的视觉符号和图案,以此来提升陶辛镇整体视觉形象。此外,笔者以陶辛镇视觉形象为基础,利用视觉形象与当地产品相结合,创造具有典型陶辛镇地方文化特色的新产品,力图通过视觉形象设计打造陶辛镇新的产业。
[Abstract]:Since the state put forward the development of "characteristic town", for a time, every township has rushed to the pace of building "characteristic town". Many villages and towns have changed the traditional industrial, agricultural and industrial structure and vigorously developed innovative industries. As a result, the number of towns and townships seeking development under the banner of "industrial renewal" is increasing, but some villages and towns ignore the word "characteristic", do not excavate local characteristic culture, blindly imitate and copy. This has led to the construction of "one side of a thousand towns" and homogenous competition in villages and towns at present, but these villages and towns actually lack the core culture, the industry has no vitality, and the market competitiveness. In the face of the present domestic situation, we must understand. "characteristic town" needs to have the cultural characteristic and the clear industry localization, achieves the local characteristic culture and the economic construction fusion, in this way can realize the township industry sustainable development. The construction of township modernization can not only rely on infrastructure construction, culture driven the development of industry is the key. In addition, the visual image design of our country started late, at present. Compared with the visual image design of towns and townships, many cities in China have created successful visual images, such as Hong Kong, Dalian, Chongqing and so on. These cities also have good modern cultural resources, infrastructure construction, excellent market competitiveness. Compared with the city, township advantages lie in excellent natural resources, rich folk culture. So it is more necessary to promote it through visual image design, so as to stand firm in the fierce industrial competition. This paper mainly takes the discussion from theory to practice, first try to analyze the concept of township culture. This paper discusses that the formation and development of Chinese township culture originates from Chinese agricultural civilization and traditional culture, based on modern design theory, aiming at the fusion of visual image and township culture. Combined with domestic and foreign mature cases of visual image design, the role and methods of the modernization of township culture are explored and analyzed. And focused on the visual image to promote the development of township culture feasibility. Taking the future industrial development planning direction of Tao Xin Town as the design goal, this paper deeply excavates the natural resources and cultural resources of Tao Xin Town, and excavates its cultural characteristics. In order to improve the overall visual image of Tao Xin Town, the author uses the method of visual image design to blend in and create the visual symbols and patterns that belong to Tao Xin Town. In addition, the author takes the visual image of Tao Xin Town as the foundation. With the combination of visual image and local products, a new product with typical local cultural characteristics of Tao Xin Town is created, and a new industry of Tao Xin Town is created through visual image design.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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