“官渡粑粑”的视觉形象塑造与文化传播

发布时间：2018-06-01 19:13

本文选题：官渡粑粑 + 视觉形象设计　；参考：《云南艺术学院》2017年硕士论文

【摘要】：研究“官渡粑粑”是对非物质文化遗产的保护、继承、弘扬;“官渡粑粑”是官渡古镇历史文化的沉淀之一,同时也糅合了民俗文化与旅游文化,对“官渡粑粑”的研究也是对官渡古镇历史文化的研究;也是对新时期官渡古镇文化的发展与完善;对“官渡粑粑”的研究有助于促进官渡古镇旅游区经济的发展以及昆明市的特色旅游的发展。“官渡粑粑”作为官渡古镇精品旅游项目之一,需要严谨的品牌视觉形象塑造以及系统科学的文化传播方式;对大众消费者而言则需要进行旅游项目的文化宣传、科普、教育,通过视觉的塑造与文化的科普,站在市场和普通消费者的角度、从艺术设计学视觉传达设计专业的学科特点出发加强大众消费者对于“官渡粑粑”的印象。“官渡粑粑”本身具有很高的文化价值和商业价值,本论文中关于“官渡粑粑”的相关资料都是经过严格的资料收集以及现场采访、拍摄、录音等,具有客观性以及历史价值。“官渡粑粑”作为非物质文化遗产项目它具有浓厚的地域民族特色,深受昆明本地居民以及外来旅游者的喜爱,通过一代又一代人的传承、经营至今,它所取得的历史、经济、文化价值是无法估量的。“官渡粑粑”也是官渡古镇历史发展的见证,也是官渡古镇居民的物质以及精神生活的重要组成部分,因此我们要不断地把“官渡粑粑”开发好,利用好,保护好,让它在新世纪里更好地发挥社会效益和经济效益。
[Abstract]:The study of "Guandu Baba" is to protect, inherit and carry forward the intangible cultural heritage. "Guandu Baba" is one of the historical and cultural deposits of the ancient town of Guandu. At the same time, it combines folk culture with tourism culture. The study of "Guandu Baba" is also a study on the history and culture of Guandu ancient town, and also on the development and improvement of Guandu ancient town culture in the new period. The study of Guandu Pupa is helpful to promote the economic development of Guandu Ancient Town and the development of characteristic tourism in Kunming. As one of the excellent tourist projects in Guandu Ancient Town, "Guandu Puba" requires rigorous visual image shaping of the brand and a systematic and scientific way of cultural transmission. For the mass consumers, it is necessary to carry out cultural propaganda, science popularization, and education in tourism projects. Through the creation of vision and the popularization of culture, from the point of view of market and ordinary consumers, this paper strengthens the impression of "Guan du Baba" from the specialty of visual communication and design of art and design. Guandu Baba has a high cultural value and commercial value. In this paper, the related materials of Guandu Pupa are collected strictly and recorded on the spot, which is objective and of historical value. As an intangible cultural heritage project, "Guandu Puba" has strong regional and ethnic characteristics, and is deeply loved by local residents and foreign tourists in Kunming. Through generations of inheritance and operation, it has made history and economy. Cultural values are incalculable. "Guandu Baba" is also a witness of the historical development of Guandu Ancient Town and an important part of the material and spiritual life of the residents of Guandu Ancient Town. Therefore, we must constantly develop, make good use of, and protect Guandu Baba. Let it in the new century better play social and economic benefits.
【学位授予单位】：云南艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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