微信亟需加强诚信体系建设

发布时间：2018-04-26 17:51

  本文选题：过度商业化 + 即时通　； 参考：《青年记者》2016年30期

【摘要】：正微信在快速发展过程中,存在着过度商业化和治理不足等问题。近期微信"刷量"工具崩溃,导致一些微信公众号"大V"变成"大伪",再一次暴露了微信的诚信建设中存在的问题。随着微信用户数量的快速增长,微信在功能上也不断"开疆扩土"。从即时通信、朋友圈、公众号、点赞等简单的信息分享功能,发展到支付、购物、游戏、植入广告,以及"摇一摇""扫一扫"等众多商业和娱乐功能。在微信的快速发展过程中,其自身
[Abstract]:In the rapid development process of WeChat, there are problems of excessive commercialization and insufficient governance. The recent collapse of WeChat "brush quantity" tool has caused some WeChat public number "big V" to become "big fake", and again exposes the problems existing in the integrity construction of WeChat. With the rapid growth of the number of micro credit households, WeChat has been expanding its function. From instant messaging, circle of friends, public number, point of praise and other simple information sharing functions, development to payment, shopping, games, advertising, and "shake" "sweep" and so on many commercial and recreational functions. In the rapid development process of WeChat, its own

【作者单位】： 浙江理工大学文化传播学院传播系;
【基金】：国家社科基金一般项目“微信舆论的传播特征;机制及舆论生态多维治理研究”(项目号:15BXW055)部分成果
【分类号】：D64;G206
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本文编号：1807032