当前国产动画片的“蒙童化”现象分析

发布时间：2018-03-22 06:21

本文选题：动画片　切入点：蒙童化　出处：《吉林艺术学院》2013年硕士论文　论文类型：学位论文

【摘要】：我国国产动画长期被局限在蒙童教育题材范围内，以至于民众普遍认为动画片就是给儿童看的低幼节目，，而实际上国产动画片也确实缺乏对成人的吸引力。参考《世界动画艺术史》和《世界动画史》等著作，调查了1980-2012年国内有迹可循的动画片600部，其中选材来自童话故事的动画片有450部，而这600部动画片几乎全部是以教育和取悦蒙童为目的创作的，几乎全部是服务于蒙童的，几乎完全忽略和遗忘了成人动画市场。这种现象即为国产动画片的“蒙童化”现象。而动画作品承载着许多超越其本身性质的社会意义。国人观众已经不再满足于基本的用动画片哄孩子的需求，转而追求动画片的品质，国人观众需要的是体现自身品味、独特思想的动画片。他们更希望在动画片中找到自我观念的认同感。本文通过分析当前国产动画片的“蒙童化”现象，试图探讨国产动画走出“蒙童化”的必然性和途径。
[Abstract]:China's domestic animation has long been confined to the child education subject range, so that people generally believe that the animation is for children to see the infant program, but in fact the domestic cartoon is indeed a lack of adult appeal. The world animation art history reference < > and < > the history of world animation and other works, the survey tracked 1980-2012 years in China the 600 cartoons, including material from the fairy tale animation has 450, while the 600 cartoon is almost entirely to education and please the child for the purpose of creation, almost all children receive service, almost completely ignored and forgotten adult animation market. This phenomenon is the domestic animation "child" phenomenon.
The animation works carrying many of its own nature beyond social significance. Chinese audiences are no longer satisfied with the basic animation to coax the child needs to pursue the animation quality, the Chinese audience is needed to reflect their own tastes, the unique thought of cartoons. They hope to find self concept in the animation in the sense of identity.
Through the analysis of the "Mongolian" phenomenon of the current domestic animated films, this paper tries to explore the inevitability and ways of making the domestic animation out of the "Mongolian child".

【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954

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