姜文导演电影的传播与效果研究

发布时间：2018-05-08 15:28

本文选题：姜文导演 + 传播　；参考：《重庆工商大学》2013年硕士论文

【摘要】：从充满阳光幻想的青春岁月，到厚重沉淀的历史反思，从梦幻呓语的复杂人生，最后是自由奔放的人性考量。姜文导演带来的不仅仅是影视镜像呈现，，更带给大众一种深度思考。从1994年至2010年这16年间，姜文总共导演了四部影片，分别为1994年的《阳光灿烂的日子》、2000年的《鬼子来了》、2007年的《太阳照常升起》和2010年的《让子弹飞》。姜文导演的四部影片均具有鲜明地艺术特色、独特的电影符号以及创造了中国电影商业神话，姜文导演的四部影片都深深地烙上了“姜式”印章，同时也被业界称为中国影视界的“奇葩”而引起了国内外强烈的反响和争议。本文对姜文电影的研究主要分为5章，第1章是绪论部分，主要对姜文导演的四部影片分别从叙事学、美学等理论基础上进行解读，结合姜文导演影片的相关资料文献，主要针对姜文导演的四部影片总体从艺术层面逐一分析。第2章主要论述姜文导演电影的特性，从叙事艺术与人物形象为切口，探讨姜文如何在矛盾两元对立环境下讲述大众与人生，如何运用独特的叙事视角表现主题，如何在厚重的历史形态下表达个体诉求。第3章主要是从影视传播学的视角讨论姜文导演四部影片的传播效果，援引影视传播效果论逐一分析四部作品的院线传播、网络传播的情况，以及探讨为何在市场遭遇下姜文电影票房大起大落的原因。第4章是姜文电影的新历史主义和后现代语境，希望能够给中国本土同类导演，提供其影视作品在创作与传播路径上的借鉴。第5章为结语部分，主要总结姜文导演对于中国影视剧方面的卓越贡献。
[Abstract]:From the youthful years full of sunshine fantasy to the historical reflection of heavy precipitation, from the complicated life of fantasy to the free and unrestrained consideration of human nature. What Jiang Wen director brings not only film and television mirror image to present, but also bring a kind of deep thinking to the masses. During the 16 years from 1994 to 2010, Jiang Wen directed four films, the Sunshine in 1994, the Ghost in 2000, the Sun as usual in 2007, and the bullets in 2010. The four films directed by Jiang Wen all have distinctive artistic characteristics, unique movie symbols and the creation of Chinese film commercial myths. The four films directed by Jiang Wen have all been branded with the seal of "Jiang style". At the same time, it is also called the "wonderful work" of Chinese film and television industry, which has aroused strong reaction and controversy at home and abroad. The research of Jiang Wen film is divided into five chapters in this paper. The first chapter is the introduction part, which mainly interprets the four films directed by Jiang Wen on the basis of narratology, aesthetics and other theories, and combines with the relevant documents of Jiang Wen director film. Mainly directed against Jiang Wen's four films from the overall level of art one by one analysis. The second chapter mainly discusses the characteristics of Jiang Wen's film, from the perspective of narrative art and character image, discusses how Jiang Wen tells the public and life in the ambivalent and dualistic environment, and how to use the unique narrative perspective to express the theme. How to express individual demands in the heavy historical form. The third chapter mainly discusses the communication effect of four films directed by Jiang Wen from the perspective of film and television communication. And to explore why the market encountered under Jiang Wen film box-office ups and downs of the reasons. The fourth chapter is the new historicism and postmodern context of Jiang Wen's film, hoping to give the same kind of director in China, and provide the reference of his film and television works in the creation and dissemination path. Chapter 5 is the conclusion, which summarizes Jiang Wen's outstanding contributions to Chinese film and TV drama.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905;G206

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