国内文献纪录片的大众化研究

发布时间：2018-05-27 01:18

本文选题：文献纪录片 + 大众化　；参考：《湖南大学》2013年硕士论文

【摘要】：80多年的发展历程中，国内文献纪录片以它独特的思想价值和艺术特征在文化领域中始终占据着重要位置。当今国内，主流文化、精英文化、大众文化呈现相互融合的态势，并且大众文化渐渐地后来居上，促进主流文化、精英文化走下庙堂，，走出象牙塔。伴随着国际交流的日益频繁，国内文献纪录片的大众化成为不争的事实。“大众化”既为国内文献纪录片提供了全新的发展契机，同时也提出新的要求与标准。本文从考察国内文献纪录片的发展状况入手，辅以代表性作品进行案例分析，述评其大众化的样貌——创作理念、表现手法上都试图契合大众的需求。不过，国内文献纪录片大众化进程中已然显现出不少缺陷、弊病，例如创作模式单一、运作手段缺乏、传播渠道狭窄。随之，笔者指出：影响其大众化的因素林林总总，涵盖政治、经济、社会、文化的方方面面。可以说，国内文献纪录片的发展既有来自内部的市场、受众、国际交流的需求与压力，又有来自外部的政策、技术与大众传媒的发展做支撑。充分研讨这些影响因素之后，才可能更加理性地探寻其大众化的必要性、可行性。针对上述的辨析与论证并结合受众调查所得，本文对于文献纪录片的大众化发展提出相应的对策、建议。一是从政策机制角度上加以维护，建立健全有助于文献纪录片发展的上层机制；二是实现传统媒体与新媒体的资源整合，在保障传统媒体的传播效果的同时积极开发新媒体领域；三是在创作定位上、题材视角、作品质量、创作角度上都要关注大众的需求；四是加强市场管理的理念，前期强化宣传意识，创作中将受众分析、目标市场进行准确定位，并且积极开发后期衍生产品。
[Abstract]:In the development of more than 80 years, domestic documentary film has always occupied an important position in the field of culture because of its unique ideological value and artistic characteristics. At present, the mainstream culture, elite culture and mass culture show a trend of mutual fusion, and popular culture gradually comes and goes, promotes mainstream culture, and elite culture goes down the temple and walks out of the ivory tower. With the increasing frequency of international communication, the popularization of domestic documentary has become an indisputable fact. Popularization not only provides a new opportunity for the development of domestic documentary documents, but also puts forward new requirements and standards. This paper begins with the review of the development of domestic documentary literature, and analyzes the case with the representative works, and comments on its popular appearance-creation concept, and attempts to meet the needs of the public in terms of expression techniques. However, there are many defects in the process of the popularization of documentary films in China, such as the singleness of creation mode, the lack of means of operation and the narrow channel of communication. Then, the author points out that there are many factors influencing its popularity, covering all aspects of politics, economy, society and culture. It can be said that the development of domestic documentaries not only comes from the demand and pressure of internal market, audience, international communication, but also from the external policy, technology and mass media. After fully studying these influencing factors, it is possible to explore the necessity and feasibility of its popularization more rationally. Based on the above analysis and argumentation and the result of audience investigation, this paper puts forward the corresponding countermeasures and suggestions for the popularization of documentary. One is to maintain it from the perspective of policy mechanism, and to establish and improve the upper level mechanism which is conducive to the development of documentary documentaries; the other is to realize the integration of resources between traditional media and new media. While safeguarding the communication effect of traditional media, we should actively develop the new media field; third, we should pay attention to the needs of the public in terms of creation orientation, theme perspective, work quality and creation angle; fourth, we should strengthen the concept of market management. The early stage strengthens the propaganda consciousness, the audience analysis, the target market carries on the accurate localization in the creation, and develops the late derivative product actively.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952

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