网络时代美剧在中国的跨文化传播
发布时间：2018-09-12 16:43
【摘要】：如今在全球化背景之下，大众文化已实现更大范围的跨国家、跨民族传播。影视作品作为大众文化的典型，也借助互联网的力量迅速地在全球范围内传播。美剧作为全球大众文化的先锋，在中国从20世纪80年代主流电视台引进到20世纪90年代DVD传播的“隐秘流行”，再到21世纪的网上热播，至今已经有30多年的历史。现在，很多中国年轻受众已将收看美剧作为自己文化生活的一部分。本文以此为主题，，共分四个部分。第一部分全面介绍美剧的概况及其在中国的传播历程；第二部分剖析了美剧在我国成功实现其跨文化传播的多种动因，包括环境因素、受众因素、美剧本身以及媒介因素等；三部分对美剧在我国的跨文化传播的效果进行全面分析；第四部分探讨了这一现象对我国大众文化特别是影视作品跨文化传播的启示和借鉴，以此提高我国的文化软实力。
[Abstract]:Nowadays, in the context of globalization, mass culture has achieved a wider range of transnational, cross-national dissemination. As a typical mass culture, film and television works also spread rapidly around the world with the help of the Internet. As the vanguard of the global popular culture, American TV dramas have been introduced from mainstream TV stations in the 1980s to the "secret pop" spread by DVD in the 1990s, and then to the Internet popularity in the 21st century, which has a history of more than 30 years. Now, many young Chinese audiences have watched American TV dramas as part of their cultural life. This paper is divided into four parts. The first part introduces the general situation of American TV drama and its spreading process in China, the second part analyzes the causes of successful cross-cultural communication of American drama in China, including environmental factors, audience factors, American drama itself and media factors. The fourth part discusses the enlightenment and reference of this phenomenon to our mass culture, especially the cross-cultural communication of film and television works, in order to improve the cultural soft power of our country.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2239612
[Abstract]:Nowadays, in the context of globalization, mass culture has achieved a wider range of transnational, cross-national dissemination. As a typical mass culture, film and television works also spread rapidly around the world with the help of the Internet. As the vanguard of the global popular culture, American TV dramas have been introduced from mainstream TV stations in the 1980s to the "secret pop" spread by DVD in the 1990s, and then to the Internet popularity in the 21st century, which has a history of more than 30 years. Now, many young Chinese audiences have watched American TV dramas as part of their cultural life. This paper is divided into four parts. The first part introduces the general situation of American TV drama and its spreading process in China, the second part analyzes the causes of successful cross-cultural communication of American drama in China, including environmental factors, audience factors, American drama itself and media factors. The fourth part discusses the enlightenment and reference of this phenomenon to our mass culture, especially the cross-cultural communication of film and television works, in order to improve the cultural soft power of our country.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
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本文编号：2239612
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