迪士尼卡通人物形象在中国的跨文化传播研究
发布时间：2018-12-15 09:57
【摘要】：作为世界最大的综合娱乐王国,迪士尼创造了以“米老鼠”为核心的一系列经典卡通人物形象。美国财经杂志《福布斯》2004年的“虚拟形象富豪榜”上,这只戴着白手套、身着红色天鹅绒短裤、脚踩金色大皮靴的米老鼠以58亿美元的年收入位居榜首,成为世界上最昂贵的老鼠。在世人的心目中,米老鼠代表着迪士尼,迪士尼等同于美国卡通片,米老鼠属于世界。上世纪30年代,北京、上海等一些大城市的电影院开始放映迪士尼动画,直到80年代央视引进动画片《米老鼠与唐老鸭》后,迪士尼动画才开始在中国产生广泛影响。米老鼠、白雪公主、狮子王等成为很多80后的成长记忆,一直流行至今。对比中国动画,虽然曾经有过“中国学派”的辉煌时刻,也创造了孙悟空、葫芦娃、黑猫警长、阿凡提等受观众喜爱的卡通形象,但延续至今的影响力有限。现在的国产卡通人物也只限于在儿童中流行,没有做出规模,角色形象单薄、缺乏特色。鉴于这种情况,本文运用文本分析法、比较法、文献资料法等研究方法,探讨迪士尼卡通人物形象的特征、内涵,研究迪士尼卡通人物形象为什么在中国受到欢迎、又采取了哪些途径实现跨文化传播,最后在前文研究的基础上对中国卡通人物形象的海外推广提出建议。
[Abstract]:As the world's largest comprehensive entertainment kingdom, Disney has created a series of classic cartoon characters centered on Mickey Mouse. In Forbes' 2004 virtual image list, Mickey Mouse, wearing white gloves, red velvet shorts and gold boots, topped the list with an annual income of $5.8 billion. Become the most expensive mouse in the world. In the eyes of the world, Mickey Mouse stands for Disney, Disney is equivalent to American cartoons, Mickey Mouse belongs to the world. In the 1930s, cinemas in Beijing, Shanghai and other big cities began showing Disney animation. It was not until the introduction of Mickey Mouse and Donald Duck by CCTV in the 1980s that Disney animation began to have a widespread impact in China. Mickey Mouse, Snow White, Lion King and so on become a lot of after-80s memory, has been popular. In contrast to Chinese animation, although there have been brilliant moments of "Chinese school", but also created Sun Wukong, gourd, black cat Sheriff, Avanti and other favorite cartoon characters, but the continuation of the influence is limited. Now domestic cartoon characters are only popular among children, not made scale, character image is thin, lack of characteristics. In view of this situation, this article uses the text analysis method, the comparative method, the literature method and so on research method, discusses the Disney cartoon character's characteristic, the connotation, studies why the Disney cartoon character is popular in China. Finally, on the basis of the previous research, the author puts forward some suggestions on the overseas promotion of Chinese cartoon characters.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954
本文编号：2380447
[Abstract]:As the world's largest comprehensive entertainment kingdom, Disney has created a series of classic cartoon characters centered on Mickey Mouse. In Forbes' 2004 virtual image list, Mickey Mouse, wearing white gloves, red velvet shorts and gold boots, topped the list with an annual income of $5.8 billion. Become the most expensive mouse in the world. In the eyes of the world, Mickey Mouse stands for Disney, Disney is equivalent to American cartoons, Mickey Mouse belongs to the world. In the 1930s, cinemas in Beijing, Shanghai and other big cities began showing Disney animation. It was not until the introduction of Mickey Mouse and Donald Duck by CCTV in the 1980s that Disney animation began to have a widespread impact in China. Mickey Mouse, Snow White, Lion King and so on become a lot of after-80s memory, has been popular. In contrast to Chinese animation, although there have been brilliant moments of "Chinese school", but also created Sun Wukong, gourd, black cat Sheriff, Avanti and other favorite cartoon characters, but the continuation of the influence is limited. Now domestic cartoon characters are only popular among children, not made scale, character image is thin, lack of characteristics. In view of this situation, this article uses the text analysis method, the comparative method, the literature method and so on research method, discusses the Disney cartoon character's characteristic, the connotation, studies why the Disney cartoon character is popular in China. Finally, on the basis of the previous research, the author puts forward some suggestions on the overseas promotion of Chinese cartoon characters.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J954
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