科普影视传播的融媒体之行

发布时间：2018-12-17 06:10

【摘要】："融媒体"是充分利用媒介载体,把广播、电视、报纸等既有共同点,又存在互补性的不同媒体,在人力、内容、宣传等方面进行全面整合,实现"资源通融、内容兼融、宣传互融、利益共融"的新型媒体。把传统媒体与新媒体的优势发挥到极致,使单一媒体的竞争力变为多媒体共同的竞争力,从而为"我"所用,为"我"服务。使其功能、手段、价值得以全面提升的一种运作模式,是一种实实在在的科学方法 ,是在实践中看得见摸得着的具体行为。2016年,习近平总书记在全国科技创新大会、中国科学院第十八次院士大会和中国工程院第十三次院士大会、中国科学技术协会第九次全国代表大会上发表重要讲话,强调"科技创新、科学普及是实现科技创新的两翼,要把科学普及放在与科技创新同等重要的位置"。这是对创新发展的新阐述、新贡献,具有十分重要的意义;也是对科学普及工作的充分肯定,对广大科普工作者是极大的鼓舞。科学普及、科技传播对于社会的发展和科技的进步具有极为重要的作用,是提升公民基本科学素养的重要措施。我国的科普传播在全球处于落后状态,公民科普知识的需求很大。在三网融合的条件下,理清我国科普传播发展的历程及各个发展阶段的科普特点,对提高公民的科学素养、更好地进行科普传播来服务社会、服务人民具有重要的意义。
[Abstract]:"melt media" is to make full use of media carriers to integrate different media, such as radio, television, newspapers and so on, both in common and complementary, in terms of manpower, content, propaganda, and so on. A new type of media that propagandizes and blends with each other and benefits together. The advantages of traditional media and new media are brought into full play, so that the competitiveness of single media becomes the common competitiveness of multimedia, so that it can be used by "I" and serve "me". A mode of operation in which its functions, means, and values can be comprehensively upgraded is a practical scientific method and concrete behavior that can be seen and felt in practice. In 2016, General Secretary Xi Jinping attended the National Conference on Scientific and technological Innovation. The 18th Academician Congress of the Chinese Academy of Sciences, the 13th Academician Congress of the Chinese Academy of Engineering and the Ninth National Congress of the China Association of Science and Technology delivered important speeches, stressing that "Scientific and technological innovation and popularization of science and technology are the two wings of scientific and technological innovation." We should put the popularization of science in the same position as scientific and technological innovation. " This is a new elaboration and new contribution to innovation and development, which is of great significance, and is also a full affirmation of the work of popularizing science and a great encouragement to the vast number of science popularization workers. The popularization of science and technology communication plays an extremely important role in the development of society and the progress of science and technology, and is an important measure to improve the basic scientific literacy of citizens. The popularization of science in our country is in a backward state all over the world, and there is a great demand for popular science knowledge among citizens. Under the condition of the integration of the three networks, it is of great significance to clarify the course of the development of the popularization of science and the characteristics of the popularization of science in various stages of development in order to improve the citizens' scientific literacy, better carry out the popularization of science to serve the society and serve the people.
【作者单位】：山西科普影视传媒有限公司;
【分类号】：J953;G206

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