我国电视纪录片产业链构建研究
发布时间：2019-04-15 19:40
【摘要】：近年来我国电视纪录片发展势头迅猛,国内纷纷成立了若干专业纪录片频道,国际上获奖作品层出不穷,可以说在电视纪录片的制作数量和质量上,我国都已达到了高水准,然而与其高速提升的制作水平相反的却是电视纪录片在产业化发展道路上的不顺。究其原因,我国电视纪录片行业欠缺的是一条完备的产业链条,这从根本上阻碍了电视纪录片向产业化发展道路迈进的脚步。长久以来我国实行的相关广电体制和制度制约了电视纪录片产业的深度发展,产品观念的薄弱和营销手段的单一也限制了产业链的形成。相比较体制和下游销售环节,我国电视纪录片在上游资金和中游制播环节存在的问题更容易得到解决,因此我国电视纪录片产业链的构建必须主要从体制和销售环节入手。
[Abstract]:In recent years, with the rapid development of TV documentaries in China, a number of professional documentary channels have been set up in China, and international award-winning works have emerged one after another. It can be said that in terms of the quantity and quality of television documentaries, our country has reached a high standard. However, contrary to its high-speed production level, television documentaries are not smooth on the road of industrialization development. The reason is that China's television documentary industry lacks a complete industrial chain, which fundamentally hinders the development of television documentaries to the road of industrialization. For a long time, the relevant radio and television system and system have restricted the deep development of TV documentary industry, the weakness of product concept and the single marketing means have also restricted the formation of the industry chain. Compared with the system and the downstream sales link, the problems existing in the upstream fund and the mid-stream production and broadcast link of our TV documentary are easier to solve. Therefore, the construction of the TV documentary industry chain in our country must start with the system and the sales link.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952
本文编号：2458435
[Abstract]:In recent years, with the rapid development of TV documentaries in China, a number of professional documentary channels have been set up in China, and international award-winning works have emerged one after another. It can be said that in terms of the quantity and quality of television documentaries, our country has reached a high standard. However, contrary to its high-speed production level, television documentaries are not smooth on the road of industrialization development. The reason is that China's television documentary industry lacks a complete industrial chain, which fundamentally hinders the development of television documentaries to the road of industrialization. For a long time, the relevant radio and television system and system have restricted the deep development of TV documentary industry, the weakness of product concept and the single marketing means have also restricted the formation of the industry chain. Compared with the system and the downstream sales link, the problems existing in the upstream fund and the mid-stream production and broadcast link of our TV documentary are easier to solve. Therefore, the construction of the TV documentary industry chain in our country must start with the system and the sales link.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952
【参考文献】
相关期刊论文 前10条
1 韩学周;赵yN然;;记录真实炎黄,突破文化藩篱——从美国纪录片业看中国纪录片业的问题及解决之道[J];北京电影学院学报;2011年02期
2 唐月民;;电视传媒的类型及其商业化趋向[J];重庆社会科学;2009年10期
3 王金涛;;中国纪录片的市场价值和营销环境分析[J];电视研究;2010年02期
4 张同道;屈铖;赵蓉;张欣;;2009年中国纪录片频道发展研究报告(下)[J];电视研究;2010年08期
5 张辉;罗艳霞;;探析中国纪录片市场化未来发展策略[J];电影文学;2011年09期
6 吴瑛;探索频道带给中国电视纪录片的启示[J];中国广播电视学刊;2002年12期
7 郝静静;;专业化·商业化·制片人制——探索(Discovery)频道的成功要素分析[J];中国广播电视学刊;2006年03期
8 李耿晖;朱鑫;;谈纪录片公共播放平台的构建[J];中国广播电视学刊;2006年05期
9 张同道;胡智锋;贺幸辉;潘宇;曹晓娟;刘飞;屈铖;;2010年中国纪录片栏目发展研究报告[J];中国电视(纪录);2011年04期
10 杨玉洁;田霖;;真实聚焦:2010-2011中国纪录片频道运营与纪录片产业发展纪录[J];影视制作;2011年10期
，本文编号：2458435
本文链接：https://www.wllwen.com/wenyilunwen/dianyingdianshilunwen/2458435.html
