关于中国国家形象大传播战略的思考

发布时间：2018-03-14 08:34

本文选题：国家形象　切入点：大众传播媒介　出处：《新闻爱好者》2009年02期 　论文类型：期刊论文

【摘要】：在当今经济全球化、传播全球化的大背景中,我们要有效地传播国家形象、影响国际舆论,就必须树立大传播的观念,就是不能仅仅局限于报纸、广播、电视、互联网等新闻传播媒介领域,还必须扩大到期刊杂志、图书出版、电影乃至动漫、录音、录像、电子游戏等所有泛大众传播媒介领域。这些新闻传播媒介和泛大众传播媒介,构成了传播国家形象、影响国际舆论的立体化媒介大传播网络。我们要认真研究、善于运用这个媒介大传播的立体网络来树立国家形象、传播国家形象。国家形象的大传播还有第二层意思:不仅要注重充分运用新闻媒介和泛大众传播媒介的大传播,还要高度重视国家政策国家行为、实物传播和人际传播领域的大传播。只有这样,我们树立和传播的国家形象才是坚实、持久、可信的。
[Abstract]:In the context of today's economic globalization and communication globalization, if we want to effectively disseminate the image of the country and influence international public opinion, we must establish the concept of mass communication, that is, we must not limit ourselves to newspapers, radio and television. The field of the news media, such as the Internet, must also be expanded to include periodicals, magazines, book publishing, films and even animation, audio, video, video games, and all other areas of the mass media. These news media and the pan-mass media, It constitutes a three-dimensional media communication network that disseminates the image of the country and influences international public opinion. We should seriously study and be good at using this three-dimensional network of mass media to establish a national image. Dissemination of the national image. The dissemination of the national image has a second meaning: not only should we pay full attention to the mass media and the mass media, but also attach great importance to the state policy and the behavior of the state. Physical communication and interpersonal communication. Only in this way, we build and spread the image of the country is solid, lasting, credible.
【作者单位】：中国社会科学院新闻与传播研究所;
【分类号】：G206

【共引文献】