插画在城市旅游中的引导优势及应用研究

发布时间：2018-04-05 01:31

本文选题：插画　切入点：城市引导　出处：《浙江理工大学》2012年硕士论文

【摘要】：本文就插画形式及技法在城市引导中的使用空间和优势进行了分析，笔者对杭州现有插画设计在城市引导上的运用进行了实地调查，结合基本理论做出了功能性的分类和应用规律的初探。地图，指示牌，城市公共基础设施等诸多方面都是插画元素特性发挥的舞台，也是旅游城市进阶发展的重要组成要素。怎么样让杭州能继续领先于全国旅游城市之林？怎么样增加杭城对国外游客的吸引力？就是本论文的撰写初衷。通过一系列的调查和分析，笔者发现随着城市发展到现阶段，城市文化和城市细节变得越来越重要和紧迫，展现和维护城市的文化形象，不断适应时代的发展是中国沿海诸多城市的共同问题，不仅需要有特色，更需要有区别于他人的优势。插画具有这样的功能和特征，从它的起源和发展便可以看出插画一直扮演着一个推广和维护的角色。杭州本身也具备着插画发展的“沃土”，不仅拥有“动漫之都”的封号，还有政府的政策支持和人才优势等其他城市不可及的优势。此外，作为传统旅游城市的杭州同时也面临着诸多的挑战，例如城市引导设施不够人性化、死板，，城市文化不够鲜明等问题。通过对杭城已有插画设计运用及对插画在地图设计上的运用的分析，可以看出插画在城市引导中有着特殊的定位和意义，或将在杭州未来的旅游发展中起到相当的作用。文章主要采取了文献研究法，查阅已有的相关研究成果，并对文献进行整理和总结；实践探索法，多走多记，实地考察，多与当地人沟通，了解事物发展过程，收入第一手资料，作为实践依据；阅读分析法，深入观察所搜集到的老旧期刊及设计作品，对其画面语言进行解读，从而为本文提供更直观的论述依据等等。从学科方面，扩展了插画的应用领域，提高了插画的实践性；从应用方面，解决了旅行者的行路困难，让旅途更便利；从宏观方面，提升了城市的综合竞争力，使城市资源最大化利用。可以预见插画的运用，能让一个旅游城市更具活力，更有效地维护和激活城市形象，达到所预期的目标。
[Abstract]:This paper analyzes the use space and advantage of illustration forms and techniques in urban guidance, and the author makes a field investigation on the application of Hangzhou's current illustration design in urban guidance.Combined with the basic theory to make the functional classification and application of the law of exploration.Maps, signs, urban public infrastructure and many other aspects are the stage to display the characteristics of illustration elements, but also an important component of the advanced development of tourist cities.How can Hangzhou continue to be ahead of the national tourist cities?How to increase the attraction of Hangzhou to foreign tourists?This is the original intention of this paper.Through a series of investigation and analysis, the author finds that with the development of the city to the present stage, urban culture and urban details become more and more important and urgent, showing and maintaining the cultural image of the city.Adapting to the development of the times is a common problem in many cities along the coast of China. It needs not only its own characteristics, but also the advantages that are different from others.Illustration has such functions and characteristics, from its origin and development can be seen that illustration has been playing a role in promotion and maintenance.Hangzhou has its own "fertile soil" for illustration development, not only with the title of "animation capital", but also with the government's policy support and talent advantages that other cities can not reach.In addition, as a traditional tourist city, Hangzhou also faces many challenges, such as the lack of humanization of the city's guiding facilities, rigid, urban culture is not clear enough and so on.Based on the analysis of the use of the illustration design in Hangzhou and the application of the illustration in the map design, it can be seen that the illustration has a special orientation and significance in the urban guidance, or will play a considerable role in the future tourism development of Hangzhou.This article mainly adopts the literature research method, looks up the existing related research results, and carries on the collation and the summary to the literature; the practice exploration method, many walks more notes, the field investigation, the many communication with the local people, understands the thing development process,As the basis of practice; reading analysis, in-depth observation of the collection of old periodicals and design works, to interpret the language of their pictures, so as to provide a more intuitive discussion basis for this article, and so on.From the subject aspect, it expands the application field of illustrations and improves the practicality of illustrations; from the aspect of application, it solves the traveller's travel difficulties and makes the journey more convenient; from the macro aspect, it enhances the comprehensive competitiveness of the city.To maximize the utilization of urban resources.It can be predicted that the use of illustrations can make a tourist city more dynamic, more effective to maintain and activate the image of the city, and achieve the desired goal.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J218.5

【参考文献】