“莫言现象”—大众文化消费时代文学的再生产

发布时间：2018-01-29 02:54

本文关键词： 大众消费莫言现象大众文化文学再生产　出处：《云南大学》2015年硕士论文　论文类型：学位论文

【摘要】：莫言于2012年获得诺贝尔文学奖后,引发了一系列经济文化现象,由诺奖引发的“莫言现象”被纳入到一个文学再生产和消费的范畴。从文学的生产到文学的再生产,是文本脱离自身的纸质介质,经由资本、科技、市场的力量实现多种介质传播的生产过程。本文以“莫言现象”为切入点,探讨大众文化消费时代文学的再生产这一问题。通过围绕莫言和他的作品,形成的图书出版：纸媒形式的规模化复制、影像阐释：视觉形式的再生产、场域再造：“可参观性”的空间再生产、艺术品交易形式的再生产,分析莫言再生产和被消费的路径,从这一纷繁的文化经济现象中,探讨大众文化消费与文学再生产的文化逻辑。并通过对文学家的转向、文学创作原则和文化产业逻辑间的博弈,以及大众消费心理的特征和文学其他个元素的变异等指出文学的再生产是深深地嵌入到大众文化消费这个时代背景中的,文学再生产的逻辑遵循大众文化消费的理路。可以说,在文化产业、消费社会的时代背景下,文学作品和作家都成为重要的文化内容和产业基础。而技术的进步促进了表达形式的多样化,文学借由各种类型的表达形式,又反过来促进文学受众的增加。文学的再生产使文学的价值、功用、效能获得了某种程度的提高。而文化产业以版权的形式,对创意进行“一意多用”,并实现了对各个产业链的深度开发。
[Abstract]:After Mo Yan won the Nobel Prize for Literature in 2012, it caused a series of economic and cultural phenomena. The "Mo Yan phenomenon" caused by the Nobel Prize has been brought into the category of literary reproduction and consumption. From the production of literature to the reproduction of literature, the text is separated from its own paper medium, through capital, science and technology. Market forces to achieve a variety of media transmission of the production process. Based on the "Mo Yan phenomenon", this paper discusses the reproduction of literature in the age of mass cultural consumption. The book publishing: the large-scale reproduction of the form of print media is formed around Mo Yan and his works. Image interpretation: visual form reproduction, field reengineering: "visit" space reproduction, art trade form reproduction, analysis of Mo Yan reproduction and consumption path. From this complicated cultural and economic phenomenon, this paper probes into the cultural logic of mass cultural consumption and literary reproduction, and through the turn of the writer, the game between the principles of literary creation and the logic of cultural industry. It is pointed out that the reproduction of literature is deeply embedded in the background of mass cultural consumption, as well as the characteristics of mass consumption psychology and the variation of other elements of literature. The logic of literary reproduction follows the rational path of mass cultural consumption. It can be said that in the cultural industry, consumer society background, literary works and writers have become an important cultural content and industrial basis, and technological progress has promoted the diversity of forms of expression. Literature by various forms of expression, in turn promote the increase of literary audience. The reproduction of literature makes the value, function and efficiency of literature to a certain extent, while the cultural industry in the form of copyright. The idea of "one-meaning multi-use", and to achieve the depth of the development of each industrial chain.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：I206.7

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