山东水浒文化旅游整合开发研究

发布时间：2018-01-25 02:58

本文关键词： 水浒文化旅游资源整合开发山东省　出处：《山东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济发展和社会的进步,旅游者对旅游产品的需求已非传统的大众观光旅游所能满足,文化旅游越来越受旅游者关注。《水浒传》作为我国四大古典名著之一,蕴含的旅游价值不可估量,山东省梁山、郓城、东平和阳谷四县拥有得天独厚的水浒文化旅游资源,但从二十世纪八十年代发展至今,水浒文化旅游资源的整合和开发水平并不太理想,仍然存在诸多矛盾与问题,例如行政区与旅游区之间的矛盾,各水浒旅游区缺少统一规划,某些水浒文化旅游资源不能有效利用的问题等,如何将优质的文化资源发源地开发为优质的文化旅游目的地,打破原有行政体制障碍,形成联动、共享的发展格局成为山东水浒文化旅游亟需攻克的难题。本文在对山东梁山、郓城、东平和阳谷四县水浒文化旅游资源梳理的基础上对其进行客观分析和评价,并运用文化载体理论、区位理论,区域经济协同理论和可持续发展等理论结合其开发现状和国家政策背景为水浒文化旅游的开发提供了具体的策略参考。文章主要由五部分组成。第一部分,提出水浒文化旅游整合开发这一问题的研究背景、研究意义及研究思路,并对国内外相关的研究总结梳理和评述。第二部分,对本文涉及到的文化旅游、水浒文化等相关概念进行界定,对文章研究依据的文化载体论、区位理论和可持续发展理论等基础理论进行解析。第三部分,对山东梁山、郓城、东平和阳谷四县的水浒文化旅游资源进行详细整理,并对其整合进行分析,为整合策略的提出奠定基础。第四部分,在旅游资源整合分析的基础上,结合水浒文化旅游开发的现状,用SWOT方法综合分析了水浒文化旅游整合开发的优势、劣势、机遇和挑战。第五部分,根据对水浒文化旅游开发现状的SWOT分析,提出了山东水浒文化旅游整合开发需采取的全域旅游整合、空间整合,与运河文化的整合,旅游产品及线路的整合以及目的地形象的整合等具体策略和其他保障措施。本文的结论不仅为名著文化旅游的开发提供思路,同时也可以为旅游区和行政区有矛盾地区的旅游整合开发提供借鉴。
[Abstract]:With the economic development and social progress, tourists' demand for tourism products has been beyond the traditional mass tourism can meet. Cultural tourism is attracting more and more attention of tourists. As one of the four classical masterpieces in China, the tourism value contained in it is inestimable, Liangshan, Yuncheng, Shandong Province. Dongping and Yanggu four counties have unique cultural tourism resources of Water margin, but since 1980s, the level of integration and development of cultural tourism resources of Water margin is not very ideal. There are still many contradictions and problems, such as the contradiction between the administrative region and the tourist area, the lack of unified planning of the tourist areas of the Water margin, and the problems that some tourist resources of the Water margin culture can not be effectively utilized. How to develop the source of high-quality cultural resources into a high-quality cultural tourism destination, break the original administrative system barriers, form a linkage. The shared pattern of development has become an urgent problem for cultural tourism in Shandong Shuihu. This paper analyzes and evaluates the cultural tourism resources of Shuihu in Liangshan, Yuncheng, Dongping and Yanggu counties. And the use of cultural carrier theory, location theory. Regional economic coordination theory and sustainable development theory combined with its development status and national policy background for the development of cultural tourism water margin to provide a specific strategic reference. The article is mainly composed of five parts. Part one. Put forward the research background, research significance and research ideas of the integrated development of cultural tourism in Shuihu, and summarize and comment on the related research at home and abroad. The second part, the cultural tourism involved in this article. Shuihu culture and other related concepts are defined, the article on the basis of cultural carrier theory, location theory and sustainable development theory and other basic theories are analyzed. The third part, the Shandong Liangshan, Yuncheng. Dongping and Yanggu four counties of Shuihu cultural tourism resources are sorted out, and its integration analysis, for the integration strategy to lay the foundation. 4th part, on the basis of tourism resources integration analysis. Combined with the current situation of the development of cultural tourism in Shuihu, this paper comprehensively analyzes the advantages, disadvantages, opportunities and challenges of the integrated development of cultural tourism in Shuihu with the method of SWOT. Part 5th. According to the SWOT analysis of the present situation of the cultural tourism development of the Water margin, the author puts forward the integration of the whole area tourism, the space integration and the canal culture in Shandong Shuihu cultural tourism integration and development. The integration of tourism products and routes as well as the integration of destination image and other specific strategies and other safeguards. The conclusion of this paper not only for the development of cultural tourism ideas. At the same time, it can also provide reference for tourism integration and development of tourism areas and administrative regions.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

【参考文献】