平遥古城文化旅游纪念品设计研究

发布时间：2018-03-03 11:15

本文选题：旅游纪念品设计　切入点：平遥古城文化　出处：《长春工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：平遥古城是山西省境内的一颗璀璨明珠,其历史悠长,给后人留下的文物古迹可谓浩繁。平遥古城有建筑文化、漆器文化、皮影文化、社火文化等文化,文化底蕴深厚。随着旅游热潮高涨,游客将从“衣食住行购娱”六方面来推动地方旅游经济的发展。经过实地考察和调研发现,平遥古城的旅游纪念品现状不容乐观,缺乏地域特色和时代特征。地方政府重视旅游景区的投资和建设,却忽视了旅游市场的重要作用。本文分析了平遥古城的文化艺术,归纳总结了旅游纪念品的概念及特征,并提出了平遥古城旅游纪念品的设计原则和设计策略。在旅游纪念品的设计实践中,提取古城文化视觉设计元素,以设计心理学、产品语意学、产品符号学等产品设计理论知识为指导,制定出设计方案。提取晋商文化视觉元素如“鼎”、“铜币”、“汇通天下”匾额、“紫垣枢极”金匾和“轻重权衡千金日利,中西汇兑一纸风行”楹联以及日升昌正门元素设计了一系列旅游纪念品——“汇通天下”、“人道酬诚”、“紫垣枢极”笔筒摆件,三款笔筒摆件从不同方面体现晋商“汇通天下”的财富实力、“人道酬诚”的诚信价值观、创新的经商思想。办公人士在使用笔筒摆件的过程中,不忘晋商精神,诚信做人做事。提取建筑文化视觉元素—金井市楼设计了“市楼”收纳盒。最后运用3D打印技术将“汇通天下”数字模型制作出来,验证设计方案的可行性和合理性,同时尝试将该技术运用于平遥古城旅游纪念品的个性化设计制作中。广阔的市场发展前景及具有文化符号的旅游纪念品品牌的建立,能够在一定程度上推动平遥古城旅游纪念品产业的发展壮大。希望这几款旅游纪念品能够传承和弘扬平遥古城文化,为推动地方旅游经济的发展做出贡献。
[Abstract]:Pingyao ancient city is a bright pearl in Shanxi Province, its history is long, and the cultural relics and monuments left behind to future generations can be described as numerous. Pingyao ancient city has architectural culture, lacquer ware culture, shadow culture, social fire culture and so on. With the upsurge of tourism, tourists will promote the development of local tourism economy from six aspects of "clothing, food, housing, shopping and entertainment." after field inspection and investigation, it is found that the present situation of tourist souvenirs in Pingyao ancient city is not optimistic. The local government attaches importance to the investment and construction of tourist attractions, but neglects the important role of the tourism market. This paper analyzes the culture and art of Pingyao ancient city, summarizes the concept and characteristics of tourist souvenirs. The design principles and strategies of Pingyao ancient city tourist souvenirs are put forward. In the design practice of tourist souvenirs, the visual design elements of ancient city culture are extracted to design psychology and product semantics. Under the guidance of product semiotics and other product design theories, the design scheme was formulated. The Jin merchants' cultural visual elements such as "Ding", "copper coin", "Huitong World" plaque, "Purple Yuan Pivot" gold plaque and "weight and weight weigh thousands of gold and profit," Chinese and Western exchange a popular "couplets" and the main entrance elements of Rishengchang designed a series of tourist souvenirs-"Huitong World", "humanity pay sincerity", "Purple Yuan Pivoji" penholder pendulum, The three types of penholder pendants reflect the wealth strength of Shanxi merchants in different aspects, the values of honesty and sincerity of humanity, and innovative business ideas. Office personnel do not forget the spirit of Jin merchants in the process of using the pencil-tube pendants. Honest people do things. Extract architectural cultural visual elements-Jinjing Shilou design "City Building" storage box. Finally, using 3D printing technology to make "Huitong World" digital model, to verify the feasibility and rationality of the design. At the same time, it tries to apply this technology to the personalized design and manufacture of tourist souvenirs in Pingyao ancient city. To some extent, it can promote the development of Pingyao ancient city tourism souvenir industry. I hope these tourist souvenirs can inherit and carry forward Pingyao ancient city culture, and contribute to the development of local tourism economy.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

【参考文献】