城市商业空间公共艺术的视觉符号研究

发布时间：2018-05-02 23:43

本文选题：城市 + 商业空间　；参考：《天津工业大学》2017年硕士论文

【摘要】：公共艺术介入城市商业空间已成为城市化背景下的必然趋势。城市商业空间中的公共艺术是具有典型特征和代表意义的公共艺术,是联结商业环境、公共艺术作品以及消费者之间的纽带,对于城市文化的传播、商业氛围的营造以及引起互动、带动消费均有促进作用。对不同的商业形态以及商业环境下的公共艺术进行整体梳理,可以形成商业空间公共艺术研究的体系。视觉符号是一种认识事物的媒介,通过研究城市商业空间公共艺术的视觉符号,可以在公共艺术与符号之间建立联系,透过具体的公共艺术作品和现象可以还原视觉符号本质,透过符号本质又可以反思公共艺术作品和现象。在二者的交叉研究中,可以发掘公共艺术本体研究中不易发现的规律、本质及存在的问题,有利于提供视觉符号对公共艺术启迪的理论资源和思考方法,促进公共艺术更好地融入商业环境、互动于环境,与消费者之间产生积极对话,形成城市商业空间与公共艺术资源"和谐"、"共生"的局面。本文采用了数据分析、理论归纳等研究方法,依据视觉符号理论的指导,对城市商业空间的公共艺术进行了系统化地剖析和解读。我国商业空间公共艺术的发展呈现出多元化、多层次的发展特点和发展不均衡的现象,在视觉符号的应用中存在移植拼接、同质化、程式化的问题,解决此类问题有赖于商业空间对自身的精准定位以及公共艺术意识形态的建立。公共艺术的视觉符号存在多重情感表现的方式,唯有在对商业空间精确定位的基础上遵循共生美学的理念和异质化设计的原则,引入新型的视觉符号,才能做到艺术资源与商业空间的完美融合,实现商业空间公共艺术资源的价值最大化,使得艺术更好地服务于城市商业环境。
[Abstract]:Public art involvement in urban commercial space has become an inevitable trend under the background of urbanization. The public art in the city commercial space is the public art which has the typical characteristic and the representative significance, is the link between the commercial environment, the public art work and the consumer, to the dissemination of the city culture, The construction of business atmosphere and cause interaction, drive the consumption to have the promotion function. The research system of public art in commercial space can be formed by combing different commercial forms and public art in commercial environment. Visual symbol is a medium for understanding things. By studying the visual symbol of public art in urban commercial space, the relationship between public art and symbol can be established, and the essence of visual symbol can be restored through concrete works and phenomena of public art. Through the nature of symbols, we can reflect on public works of art and phenomena. In the cross-study of the two, we can explore the law, essence and existing problems in the study of public art ontology, which is helpful to provide the theoretical resources and thinking methods of visual symbols for public art enlightenment. Promote the public art to better integrate into the commercial environment, interact in the environment, and have a positive dialogue with consumers, forming a "harmonious" and "symbiotic" situation between urban commercial space and public art resources. Based on the guidance of visual symbol theory, this paper systematically analyzes and interprets the public art of urban commercial space by means of data analysis, theoretical induction and so on. The development of public art in commercial space in our country presents diversified, multi-level development characteristics and uneven development phenomenon. In the application of visual symbols, there are problems such as transplantation, splicing, homogeneity, programming, etc. Solving such problems depends on the precise positioning of commercial space and the establishment of public art ideology. The visual symbol of public art has many emotional expressions. Only on the basis of precise positioning of commercial space, the concept of symbiotic aesthetics and the principle of heterogeneous design are followed, and a new type of visual symbol is introduced. In order to achieve the perfect fusion of artistic resources and commercial space, the value of public art resources in commercial space can be maximized, and the art can better serve the commercial environment of the city.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU984.13

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