楚文化电视传播研究

发布时间：2018-05-21 13:58

本文选题：电视传播 + 楚文化　；参考：《长江大学》2017年硕士论文

【摘要】：现如今,楚文化因为从地下挖掘出来的一件件珍贵文物逐渐向世人揭开了它神秘的面纱。楚文化研究学者和专家将自己的一系列研究成果通过各方面途径进行传播,这种传播渐渐引起了世人们对楚文化的关注。楚文化的核心价值由它的六大支柱体现,其中包含着它的物质和精神层面。楚文化在传播过程中不是一蹴而就,也不是完美无缺的,他在传播过程中存在着一些问题。根据对楚文化电视传播各种类中的经典案例进行分析评价,有利于楚文化的传播回归到正常轨道上。对于楚文化的电视传播缺少一个系统的整合和分析,这就需要一个研究者对传播方式进行总结归纳。在当今社会,电视传播成为了人们关注的热门关键词,而对传统文化的电视传播如今更是人们关注的热点。评价楚文化传播经典案例,从归纳总结中分析楚文化当代电视传播的策略有助于为社会经济发展服务。本课题分七个部分展开。第一部分是绪论,总结课题研究目的和意义,进行国内文献综述,提出研究的主要内容、研究途径以及工作特色及其难点,拟采取的解决措施。这部分主要提出研究目的在于了解楚文化电视传播的类型,根据典型案例分析具体发展情况以及总结不足并提出解决方法。研究的主要内容分为三个部分:第一,楚文化的含义以及当代价值;第二,楚文化电视传播的的发展现状以及优缺点总结;第三,楚文化电视传播各类型的典型案例分析。研究的目的和重要内容是本部分的重点,也为本研究奠定了深厚的理论基础。第二部分是对楚文化所包含的六大成就以及其所赋予的当代价值的介绍,六大成就包括:高超冶金技术、织帛绸缎、精美漆器、老庄哲学、屈宋文学以及灿烂的艺术成就。这六大成就侧面反映出了楚文化的当代价值:丰富了中国传统文化的多样化和增强了国家的软实力;对后人具有教育和借鉴的重大现实意义。本研究的第一部分和第二部分引出了基本观点,接下来的五个部分就是分别开始楚文化电视传播所包含的的具体内容。第三部分所阐述的内容是楚文化的电视传播现状分析。本研究认为楚文化电视传播主要呈稳步前进趋势发展。在上升发展的趋势中,呈现出节目类型多样化,传播受众层次化,社会影响扩大化的特点。同时在上升发展的趋势中,楚文化传播也存在着传播题材单一化、节目制作过程繁杂以及极易受到互联网的冲击的局限和不足。第四部分是重点分析楚文化电视传播的优点与缺点。并总结出楚文化电视传播内容通俗易懂、受众范围广、传播渠道便捷以及本土影响较大的优点。接下来这部分就每个优点都做了详细的解释,并且加上典型案例的描述使得这些优缺点更加便于详细具体和便于理解。而楚文化电视传播的缺点包括题材挖掘深度不够、受众人群不稳定以及全国传播能力弱。同样运用在对缺点进行归纳后进行解释,并且用实际的案例来进行详细说明的方式来具体分析。该部分内容的完成是依靠此等方式来实现。第五部分是楚文化电视传播经典案例分析。这是这个课题最重要部分,也是本研究的创新部分。通过对各类节目类型(电视专题片、电视纪录片、电视剧、电视直播以及访谈讲座)典型案例的分析,以此来了解楚文化电视传播现状以及面临的困境。同时分别以每个节目类型中选取两到三部作品来进行内容的深入剖析,并且结合相关的传播学知识对每个案例的特点进行分析。其中电视专题片举出的例子是《探索发现》和《国宝档案》的有关楚文化系列节目,此类电视类型的节目内容多为对考古题材内容的深度探究,并用纪录片的拍摄方法,通过设置层层悬念的表现方式来展开每期话题,节目内容深刻却不失趣味。但是缺点是播放时间固定,所能吸引的观众文化素质要求高。电视剧所举出的例子则分别是《芈月传》、《屈原》以及《思美人》,电视剧《芈月传》的热播更是一时掀开了全民了解楚宫廷文化的热潮,而芈月这个楚国人物也引起了观众不少的好奇。而《屈原》和《思美人》同为讲述浪漫主义诗人屈原的一生的电视剧,前者因为对屈原的真实还原而得到赞许,后者虽还未播出却因为演员自带的话题性而受到观众,同时在内容上后者根据时代特点对剧情和人物进行了改编,但是尊重了楚国历史。电视直播虽然较少,内容仅限考古发掘,具有很强的时效性,只要播出就引起轰动,缺点是消耗人力物力财力较大,因此这种直播类型的典型案例较少,但话题性十足。楚文化访谈讲座类节目则是未来可以深入去挖掘的节目类型。第六部分是在典型案例的分析下总结当今楚文化电视传播的社会意义。第七部分是根据对楚文化电视传播的现状和困境分析,对其发展趋势和前景进行预测。提出在发展趋势上,楚文化题材的电视节目发展势头迅猛。从前景上看,楚文化的电视传播也应该与其他传播方式相结合,并将内容更加贴近社会生活,一部好的作品出现更是重中之重。综上所述,任何一种地域文化都需要不止一部好的电视作品作为代表。文化要保持其活跃度和持久度,就需要有好的作品能够代表我们所要表述的文化。特别是电视语言是包含了声音、视觉等多方面要素相结合的信息表达方式,其中镜头画面的组合是表达信息的重要手段。对于楚文化来说,楚文化的历史悠久,源远流长,历经千年却依然能够影响着后世。而电视作为20世纪最能影响人类生活的发明,但在中国在50年代才慢慢开始出现,而电视艺术真正在中国才开始繁荣发展。根据楚文化电视传播发展的现状来看,其会呈着上升的趋势来发展,但是随着观众对楚文化题材节目的更多关注,电视节目创作者在加强自身专业和文化素养的同时,还要学会不断丰富楚文化的内容,学会在不断发展变化的社会大环境下保持楚文化自身独有的神韵。只有这样,楚文化电视传播才能拥有一个更加光明的未来。
[Abstract]:Nowadays, Chu culture has unveiled its mysterious veil to the world because of a piece of precious cultural relics excavated from the underground. The scholars and experts of Chu culture spread its own series of research results through various ways, which gradually aroused the attention of the world to the Chu culture. The core value of Chu culture is from it. It embodies the six pillars, including its material and spiritual level. In the process of communication, Chu culture is not accomplished overnight, nor is it perfect. He has some problems in the process of communication. According to the analysis and evaluation of the classic cases in the various kinds of Chu culture and television, it is beneficial to the return of the Chu culture to the normal. On the track, the television communication of Chu culture lacks a systematic integration and analysis, which requires a researcher to sum up the mode of communication. In today's society, television communication has become a hot topic of attention, and the television transmission of traditional culture is now a hot topic of attention. This paper analyzes the strategies of the communication of contemporary TV culture in Chu culture to serve the social and economic development. This topic is divided into seven parts. The first part is an introduction, summarizing the purpose and significance of the research, summarizing the domestic literature, putting forward the main contents of the research, the way and the characteristics and difficulties of the work. The main purpose of this study is to understand the types of television communication in Chu culture, to analyze the specific development situation and to summarize the shortcomings and to put forward the solutions according to the typical cases. The main contents of the study are divided into three parts: first, the meaning of Chu culture and the value of its generation; second, the development of the TV culture of Chu culture. The present situation and the summary of the advantages and disadvantages; third, the analysis of the typical cases of the various types of television communication in Chu culture. The purpose and important content of the study are the focus of this part and the deep theoretical foundation for this study. The second part is the six achievements of the Chu culture and the introduction of the contemporary value given by it, and the six achievements include: High metallurgical technology, silk silk silk satin, exquisite lacquer, Lao Zhuang philosophy, Qu Song literature and brilliant artistic achievements. These six achievements reflect the contemporary value of Chu Culture: enriching the diversity of Chinese traditional culture and strengthening the soft power of the country; the important practical significance of education and reference for the future generations. The first part of this study The sub and second parts lead to the basic point of view. The next five parts are the specific contents of the Chu culture television communication. The third part of the text is the analysis of the status of TV communication in Chu culture. At the same time, in the trend of rising and developing, the communication of Chu culture also has the limitation and deficiency of the communication subject matter, the process of program making and the impact of the Internet. The fourth part is the analysis of the television communication of Chu culture. The advantages and disadvantages are also summarized, and it is concluded that the content of Chu culture TV communication is easy to understand, the audience is wide, the communication channel is convenient and the local influence is great. The following part makes a detailed explanation of each advantage, and the description of the typical cases makes these advantages and disadvantages easier to be detailed and easy to understand. And Chu Wen The shortcomings of the TV transmission include the lack of depth of subject mining, the instability of the audience, and the weak ability of the national communication. It is also used to explain the shortcomings, and to analyze it in detail with practical cases. The completion of this part is realized by this way. The fifth part is the Chu. This is the most important part of this subject and an innovative part of this study. Through the analysis of the typical cases of various types of programs (TV thematic films, TV documentaries, TV dramas, TV broadcast and interview Lectures), this is to understand the present situation of Chu culture television communication and the difficulties it faces. Do not use two or three works in each program type to carry out a thorough analysis of the content, and analyze the characteristics of each case with related communication knowledge. The depth of the content of the archaeological subject, and the documentary film shooting method, through the setting of a layer of suspense to carry out each topic, the program is profound but not lose interest. But the shortcoming is that the time is fixed and the cultural quality of the audience is high. The hot broadcast of the TV series, the TV play, was a moment that opened up the popular culture of the court of Chu, and the characters of the Chu state also aroused a lot of curiosity. And < Qu Yuan > and "Si beauty >" as the TV drama of the romantic poet Qu Yuan's life, the former was praised for Qu Yuan's true return. Although the latter has not been broadcast yet, the audience is subject to the topic of the actor's own subject, and the latter has adapted the plot and character according to the characteristics of the times. But the latter respects the history of the state of Chu. Although the television broadcast is limited, the content is limited to archaeological excavation. It has a strong timeliness, as long as it is broadcast, it causes a sensation and the shortcoming is consuming manpower. The material resources and financial resources are large, so the typical cases of this type of direct seeding are less, but the topics are full of topics. The talk shows of Chu culture are the types of programs that can be excavated in depth in the future. The sixth part is to summarize the social meaning of the television communication of Chu culture under the analysis of typical cases. The seventh part is based on the communication of Chu culture TV. The current situation and predicament are analyzed, and its development trend and prospect are predicted. In the trend of development, the development trend of TV programs of Chu culture is swift and violent. From the foreground, the television communication of Chu culture should also be combined with other modes of communication and put the content closer to the society, and a good work is more important. To sum up, any kind of regional culture needs more than one good television work as a representative. To maintain its activity and persistence, culture needs a good work to represent the culture we have to express. In particular, the television language is an information expression that combines the multidimensional elements of sound and vision, in which the mirror is a mirror. The combination of the head picture is an important means to express information. For Chu culture, the history of Chu culture has a long history, and it has been able to influence the later generations after thousands of years. But TV is the invention that can affect human life most in twentieth Century, but it began to appear in China in 50s, and the TV art really began to flourish in China. Development. According to the status quo of the development of TV culture in Chu culture, it will be on the rise. But as the audience pays more attention to the program of Chu culture, the creator of TV programs should learn to enrich the content of Chu culture and learn to develop and change the society at the same time. In the great environment, Chu culture has its own unique charm. Only in this way, can Chu culture's television transmission have a brighter future.
【学位授予单位】：长江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J905;G122

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