校徽设计中图形元素的探索与应用

发布时间：2018-06-17 04:33

本文选题：大学校徽 + 图形　；参考：《山东大学》2015年硕士论文

【摘要】：大学校徽源于徽章,是言、象、意的结合体,也是现代大学制度的产物。随着大学的发展,大学校徽逐渐演变为一个相对完善的结构系统,也逐渐得到人们的重视。文化作为图形诞生的渊源,它的发展与整个图形设计的发展相齐并进,大学校徽作为图形与文化并进的产物,构成它的图形元素在产生过程中承载着大学的文化内涵,因此文章尝试在大学校徽文化图形上进行探索。文章一共分为六章,第一章为序论,主要写的是选择该研究课题的缘由,以及目前与校徽有关课题的研究背景、研究现状,研究校徽图形文化的意义,以及创新之处。第二章是对大学校徽及其图形元素进行概述,在大学校徽释义,大学校徽的历史文化起源,大学校徽的图形元素上进行探究,最后对大学校徽的图形进行初步的了解。第三章写大学校徽中的文化图形元素产生的影响因素,从地域环境、政治因素、民族特色、学科范畴、校徽设计者的不同个性五个影响因素上撰写,写各个因素与校徽图形产生的关系。第四章为文章的主要部分,是对大学校徽文化图形元素进行更深一步的探索,写到大学校徽的意象,具体写“意”,即大学校徽的寓意,包括“意蕴”与“意境”,最后写大学校徽中典型的“象”,也就是图形,列举了龙、凤、狮子、蛇等具有深刻文化寓意的图形纹样。第五章主要写大学校徽文化图形元素的艺术表现形式,有具象与抽象两种表现方式,不同表现方式能够造就新的图形形状,产生新的文化图形；再写组成这些文化图形的语言元素：点、线、面。最后一章是写大学校徽中文化图形的传播性,以山东大学校徽为例,写大学校徽文化图形的重要传播价值,并对大学校徽的文化图形进行创新,对其元素进行的延展与升华。本文总体上撰写了大学校徽中的文化图形,只有深入发掘大学校徽的文化,深入的了解大学校徽的图形的意蕴与意境,才能更加深入的了解大学校徽的图形,才能更有效的让大学校徽这个图形世界,传于世界,记忆于“视”界。
[Abstract]:The university emblem originates from the badge, is a combination of words, images and meanings, and is also the product of modern university system. With the development of the university, the university emblem gradually evolves into a relatively perfect structure system, and gradually gets people's attention. Culture as the origin of the birth of graphics, its development and the development of the entire graphic design go hand in hand, the university emblem as a product of graphics and culture, constitute its graphic elements in the production process carrying the cultural connotation of the university. Therefore, the article tries to explore the cultural figure of the university emblem. This paper is divided into six chapters. The first chapter is the preface theory, which is mainly about the reason of choosing the research subject, the research background, the current research situation, the significance of the research on the school emblem graphic culture, and the innovation. The second chapter is an overview of the university emblem and its graphic elements, in the interpretation of the university emblem, the historical and cultural origin of the university emblem, the university emblem graphic elements were explored, and finally a preliminary understanding of the university emblem graphics. The third chapter describes the influence factors of the cultural graphic elements in the university emblem, from the regional environment, political factors, national characteristics, subject category, the different personality of the school emblem designer. Write about the relationship between each factor and the figure of school emblem. The fourth chapter is the main part of the article, which is to further explore the cultural graphic elements of the university emblem, to write the image of the university emblem, and to write the "meaning", that is, the moral meaning of the university emblem, including "implication" and "artistic conception". Finally, the typical "elephant" in the university emblem, namely figure, enumerates the dragon, the Phoenix, the lion, the snake and so on has the profound cultural implication figure pattern. The fifth chapter mainly writes the artistic expression form of the university emblem cultural graphic element, has the concrete and the abstract two kinds of expression way, the different expression way can create the new figure shape, produces the new cultural figure; Then write the linguistic elements that make up these cultural graphics: dots, lines, and surfaces. The last chapter is about the transmission of cultural graphics in the university emblem. Taking Shandong University emblem as an example, the paper describes the important spreading value of the cultural figure of the university emblem, and innovates the cultural figure of the university emblem, and extends and sublimates its elements. This article has written the cultural figure in the university emblem on the whole, only thoroughly excavates the university school emblem culture, deeply understands the university school emblem figure implication and the meaning, then can understand the university school emblem graph in depth, In order to more effectively let the university emblem, the graphic world, spread in the world, memory in the "view" world.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524.4

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