朱仙镇木版年画视觉符号在邮票中的设计应用

发布时间：2018-03-05 06:26

本文选题：朱仙镇木版年画　切入点：视觉符号　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：朱仙镇木版年画有悠久的历史文化,是国家非物质文化遗产,具有研究价值。木版年画有着鲜明的文化符号特征,它古朴夸张的艺术形象和富有动感的艺术形式、浪漫的表现手法、吉祥灵动的色彩运用正是其平面视觉语言特征的表现,表现出平面视觉语言的运用原则。在现代艺术设计中以全新的形式展现出来,实现朱仙镇木版年画在现代艺术设计中具有的创新性,用现代人的审美观念传达非物质遗产传统文化民间艺术。本次课题对朱仙镇木版年画视觉符号进行研究分析和设计,提炼年画的元素与现代人们的审美观念结合,以视觉化的艺术形式展现出来,使人们对传统文化有新认识。通过对年画图案形态和色彩的研究,将民间传统艺术与商业产品(邮票)进行融合设计,让民间艺术走入市场,从而宣传朱仙镇木版年画文化艺术精髓。本次课题分为三个部分,提取木版年画的图案,将图案元素用扁平化的手段表现进行插画设计,以邮票为载体进行再创作,设计出具有现代收藏价值的邮票,使木版年画在不失传统文化的前提下,结合现代设计理念,得到年轻人的青睐,让传统文化可持续发展,从而推广朱仙镇木版年画的历史、文化、艺术,让民间艺术产生市场价值以及商业价值。
[Abstract]:The wooden New year Pictures of Zhu Xianzhen have a long history and culture, are the intangible cultural heritage of the country, and have the research value. The woodcut New year paintings have distinct cultural symbols, their artistic images are simple and exaggerated, and they are full of dynamic artistic forms. The romantic expression technique, the auspicious vivid color use is its plane visual language characteristic expression, displays the plane visual language application principle, displays in the modern art design in the brand-new form, In order to realize the innovation in modern art design of Zhuxianzhen woodcut New year painting and convey the traditional cultural and folk art of intangible heritage with modern aesthetic concept, this subject studies and designs the visual symbol of Zhuxian wooden New year painting. The elements of the New year Pictures are combined with the aesthetic concepts of modern people and displayed in the form of visual art, which makes people have a new understanding of the traditional culture, and through the study of the patterns and colors of the New year Pictures, Combine folk traditional art with commercial products (stamps) to make folk art enter the market, thus publicizing the essence of Zhuxianzhen woodcut New year Picture Culture and Art. This topic is divided into three parts to extract the patterns of woodcut New year paintings. The graphic elements are illustrated by flattening means, and the stamps are re-created on the basis of stamps, and the stamps with modern collection value are designed, which makes the woodplate New year paintings with the premise of not losing the traditional culture and combining with the modern design concept. By the favor of young people, let the traditional culture of sustainable development, so as to promote the history, culture, art, folk art to produce market value and commercial value.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.3;J524

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