当代二维动画在公益广告中的应用研究

发布时间：2018-03-16 12:50

本文选题：二维动画　切入点：公益广告　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：时代在发展,公益广告多以动画的形式来表现,二维和三维动画、偶动画等都有涉及。公益广告以艺术性的表达手法,传播正能量,不知不觉的向大众教授法律、法规、道德知识,宣扬民族的传统文化,通过公益广告树立良好的社会形象。二维动画在公益广告中的应用比重越来越大,给公益广告加入了灵气与动力,使广告效力大大加强,出现了不少优秀的公益广告作品,它们在风格、场景、人物等设置上与传统的广告形式明显不同,二维动画在其中的应用更增添了独特的魅力。本论文就二维动画在公益广告中的应用做简单的研究论述。主要的内容为传统的二维动画与当代二维动画之间的差异性研究;之后,针对二维动画和公益广告的特点做简单的总结,具体表现在什么方面,根据二维动画的优势与劣势分析了在公益广告中如何才能更好的利用二维动画的优点和特色,在创新性方面主要是二维动画和传统艺术的结合、三维动画、真人实拍的结合等等;最终针对二维动画的运用劣势做出分析,提出了解决措施或避免出现问题的方式方法;最后,根据以上所分析的,得出二维动画和公益广告在发展中出现的问题,并对二维动画在公益广告中的应用前景做了一个展望。二维动画具有极强的生命力,随着应用领域的不断扩大,二维动画的制作技术更精进一步,完美表现会使其发展前景更加广泛。
[Abstract]:In the era of development, public service advertising in the form of animation, 2D and 3D animation, animation etc. are involved. The expression of advertising art, spread positive energy, imperceptibly to the public law, regulations, moral knowledge, promote the national traditional culture, establish a good social image by public service advertising. The two-dimensional animation in the public service advertising application proportion is more and more big, joined the aura and power to the public service advertising, the advertising effect is greatly strengthened, there are many excellent public service ads, they are in style, character set on the scene, with the traditional forms of advertising are obviously different, in which the application of 2D animation add more unique charm. The 2D animation in the application in the ads do research on simple. The main content is the difference between traditional 2D animation and contemporary 2D animation Study; after doing a simple summary according to the characteristics of two-dimensional animation and advertising, specifically in what aspects, according to the advantages and disadvantages of two-dimensional animation analysis of two-dimensional animation of the advantages and characteristics of how to better use in public service advertising, in front of innovation is mainly a combination of traditional art, 2D animation and 3D the combination of animation, live action and so on; according to the 2D animation using the disadvantages and make analysis, puts forward the solving measures or methods to avoid problems; finally, according to the above analysis, the two-dimensional animation and public service ads appear in the problems in the development and application prospect of two-dimensional animation in the public service ads do a prospect of two-dimensional animation. It has extremely strong vitality, with the enlarging application field of two-dimensional animation production technology more sophisticated step, perfect performance will make its development The scenery is more extensive.

【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.8;J218.7

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