基于视觉传达语境下的武强年画再生性设计研究

发布时间：2018-03-19 04:24

本文选题：视觉传达　切入点：非遗　出处：《燕山大学》2014年硕士论文　论文类型：学位论文

【摘要】：在国家把文化复兴作为中长期战略的大背景下，河北省作为一个文化大省，其文化资源十分丰富，在提升我省的文化复兴的政策支持下，推出了一批具有特色的非物质文化遗产项目，武强年画便是其中之一。武强年画在中国的年画种类中占有重要意义，其再生性研究将是推动文化强省的一个重要方面；同时，，在不断城镇化进程中，如何挖掘传统年画适应当下社会、心理需求，追寻文化本质具有重要意义。本文的理论基础是建立在对视觉传达语境分析及武强年画在民艺发展史上具有自我再造历史的基础之上，通过笔者对日本民艺再造的路径研究、台湾宜兰的玻璃工艺再造路径研究及英国“工艺美术运动”对英国本土的手工艺产业的促进作用研究。在理论联系实际的基础之上，结合台湾汉声的田野调查法进行实地考察、民艺研究，在此基础上最后实现理论指导实践，实践创造新理论的过程。本文将针对武强年画的发展历史及艺术特点对其进行深度剖析，结合前人研究成果，将其置于视觉传达的语境下，研究其在当下的整合发展思路及策略；通过对当下视觉传达语境的分析及受众、传播特点的深入研究，通过跨界整合、全方位挖掘来研究视觉传达因子对武强年画在当下的发展思路及发展模型，在此基础上，定制具体可行的武强年画再生性项目。同时，通过大量的实地考察，与全国工艺美术大师郭书荣先生合作来研究在再生性项目上再生原则、方法及再生路径。
[Abstract]:Under the background that the country regards the cultural rejuvenation as a medium and long-term strategy, Hebei Province, as a cultural province, is rich in cultural resources, supported by the policy of promoting the cultural rejuvenation of our province. Wuqiang New year Pictures are one of the projects that have a number of unique intangible cultural heritage projects. Wuqiang New year Pictures play an important role in the variety of Chinese New year paintings, and the study of their regeneration will be an important aspect of promoting a strong cultural province; at the same time, In the process of urbanization, it is of great significance to excavate the traditional New year Pictures to adapt to the current social, psychological needs and pursue the essence of culture. The theoretical basis of this paper is based on the analysis of the context of visual communication and the history of self-reconstruction of Wuqiang New year painting in the history of folk art development, and through the author's research on the path of Japanese folk art reengineering. The research on the path of glass reengineering in Ilan, Taiwan, and the promotion effect of British "arts and crafts movement" on the handicraft industry in Britain. On the basis of integrating theory with practice and combining with the field investigation method of Taiwan Han Sheng, the field investigation was carried out. On the basis of this research, the process of theory guiding practice and practice creating new theory is realized. In this paper, the development history and artistic characteristics of Wuqiang New year Pictures will be deeply analyzed, combined with the previous research results, put them in the context of visual communication, and study its current integrated development ideas and strategies; Through the analysis of the current visual communication context, audience, communication characteristics of in-depth research, through cross-border integration, all-round mining to study the visual communication factors in the current development of Wuqiang New year painting development ideas and models, on this basis, At the same time, through a large number of field visits, cooperation with Mr. Guo Shurong, a national master of arts and crafts, to study the principle, method and path of regeneration in the regeneration project.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J218.3

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