新锐插画在国产品牌推广中的应用研究

发布时间：2018-03-20 12:08

本文选题：插画　切入点：新锐插画　出处：《浙江理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：在视觉传播时代，插画作为一种重要的视觉传达方式，被广泛应用于书籍、报刊杂志、平面广告、影视媒体、网络平台等多个领域。其中新锐插画由于时尚、个性、新颖、创意的表现形式以及体现了创作者新锐的人生观、价值观，与年轻一代产生了很深的共鸣，近年来受众青睐与日俱增，这种现象引起了国内企业的关注。与国外品牌相比，国产品牌在品牌推广上不够深入，因此需要新的血液和新的活力来增加品牌推广力度。新锐插画的流行，成为国产品牌推广的契机及途径。近几年来，一些国产品牌纷纷与新锐插画师合作，对国产品牌进行了深入的推广，给国内市场带来了新的面貌。本文的研究目的在于通过对新锐插画的分析，探析新锐插画如何有效地为国产品牌推广服务。为了达到这一研究目的，本文采用了理论分析与设计实践相互结合的研究方法。文章主体集中在三、四、五、六章，其中第三、四、五为本文重点。第二章论述了新锐插画的相关构成，包括组成元素、技术支持、表现风格等，为下文与国产品牌推广的结合作好铺垫。第三章则顺势分析了新锐插画应用于国产品牌推广的契机。通过第三章的分析推理，，第四章具体展开分析新锐插画对国产品牌推广具有怎样的适用优势。通过第四章的理论分析，第五章从案例分析的角度论述了新锐插画是如何有效为国产品牌推广服务的。为了进一步论证新锐插画对品牌推广的适用性，论文第六章从笔者自身实践设计角度来加以辅助说明和论证。在论文最后，笔者对新锐插画应用于国产品牌推广做了思考与展望，以期丰富理论的完整性与后续研究的可行性。本文的研究意义首先在于通过对新锐插画的解剖和分析，包括新锐插画的阐释，组成元素，表现风格，技术支持等方面，对新锐插画做了整理和归纳，以期进一步丰富插画理论的综合知识。其次为本土设计师和国产品牌企业更好地认识新锐插画对品牌推广的价值提供理论支持。
[Abstract]:In the era of visual communication, illustration, as an important way of visual communication, is widely used in books, newspapers and magazines, print advertisements, film and television media, network platform and other fields. The form of creative expression and reflect the creators new outlook on life, values, and the younger generation has a deep resonance, in recent years the audience is growing, this phenomenon has attracted the attention of domestic enterprises. Compared with foreign brands, Domestic brands are not deep enough in brand promotion, so they need new blood and new vitality to increase brand promotion. The popularity of new cutting-edge illustrations has become an opportunity and a way to promote domestic brands. In recent years, Some domestic brands have cooperated with the new illustrator to promote the domestic brands and brought a new look to the domestic market. The purpose of this paper is to find out how the new cutting-edge illustrator can effectively serve the domestic brand promotion through the analysis of the new cutting-edge illustrator. This paper adopts the research method of combining theoretical analysis and design practice. The main body of the article is focused on three, four, five and six chapters, among which the third, fourth and fifth are the focal points of this paper. Technical support, performance style and so on, which pave the way for the combination of the following and domestic brand promotion. Chapter three analyzes the opportunity of applying new cutting-edge illustrations to the promotion of domestic brands. In chapter 4th, the author analyzes how the new cutting-edge illustrator can be applied to the promotion of domestic brands. Through the theoretical analysis of chapter 4th, Chapter 5th discusses how Xinrui illustrator can effectively serve domestic brand promotion from the point of view of case analysis, in order to further demonstrate the applicability of Xinrui illustrator to brand promotion. In chapter 6th, the author explains and proves it from the angle of author's own practice design. Finally, the author thinks and looks forward to the application of new cutting-edge illustrator to the promotion of domestic brand. In order to enrich the integrity of the theory and the feasibility of the follow-up study, the significance of this paper lies in the dissection and analysis of the new cutting-edge illustration, including the interpretation of the new cutting-edge illustration, the elements of composition, the style of expression, the technical support, and so on. In order to further enrich the comprehensive knowledge of the illustration theory, the author provides theoretical support for local designers and domestic brand enterprises to better understand the value of new cutting-edge illustrator to brand promotion.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5

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