中国画市场定价机制研究

发布时间：2018-04-22 15:51

本文选题：中国艺术品市场 + 中国画市场　；参考：《河北师范大学》2013年硕士论文

【摘要】：随着我国经济的持续发展，，人民生活水平的不断提高，精神消费越来越被人们所重视，中国绘画作品也越来越受到人们的青睐，从而带动了中国画市场的繁荣发展。但是在这种繁荣的背后，却出现了让人不可忽视的问题，艺术品市场包括以画廊为主体的一级市场和以拍卖市场为主体的二级市场，近年来二者的关系发生了严重的扭曲，二级市场压倒了一级市场。除了一、二级市场交易，私下交易已经占据中国艺术品交易总交易额的一半多，然而由于私下交易不方便统计和分析，一些相关研究或者官方数据很难将其纳入研究范围。就中国画市场而言如何对中国画作品进行定价？中国画市场发展是否完善？中国画市场定价机制是否健全等这些都是我们要探讨的问题。中国画的价格问题始终是中国画市场发展过程中最为核心而又饱受争议的问题。一方面，中国画市场的繁荣发展推动了绘画作品价格的不断攀升，这既代表名家、名作得到了更多人的赞许与认可，也代表大众艺术消费能力的不断增强。另一方面，中国艺术品市场的繁荣发展与艺术品价格的攀升很快被投机者所利用，出现了市场炒作现象。中国画作品的价格不再是绘画价值的真实再现，而是掺杂了越来越多的水分与隐性因素，再加上中国画市场的价格机制和退出机制，都不甚合理，所以其价格模糊不定。对中国画市场来讲，正常的定价机制是价值决定价格，学术地位决定市场地位。然而在实际运行中却形成了倒逼机制，也就是价格决定价值，市场地位决定学术地位。此外，本文以分析中国画的价值构成为切入点，客观上判断了影响中国画价格的因素，揭示了目前中国画市场定价的一些不合理现象，分别对中国画市场的环境、中国画价格形成的载体和中国画市场发展的基本阶段等方面进行了研究与分析，并得出中国画市场价格机制建构的关键是体制与体系的建立，尤其是艺术资本成为中国画市场价格机制中最为重要的战略力量的结论。本文研究内容从中国画的历史文化属性出发，探讨了影响中国画市场定价机制的历史和文化因素，对中国画的艺术价值、文化价值、历史价值和市场价值、中国画市场的环境、中国画的价格形成载体、中国画市场定价机制的分析方法、影响中国画市场定价机制的综合因素、中国画市场的策划和中国画市场定价机制体制与体系的建立这些方面进行了分析，并通过结合目前市场发展情况和相关数据，提出了合理化建议。在适应中国画市场定价机制的建立过程中，价值分析与评估是基础，市场价格是重要的参考，核心则是建立一种能整合价值评判标准与推动市场定价资源的市场机制。另外，中国画市场更要依赖政府及相关政策法规的引导。当然文化环境及相应的市场环境的培育也至关重要。只有这样才能够有效地建设以价值为基础，以市场为主导并建立在市场机制基础之上的价格形成机制，这样才能促进中国画市场健康有序的发展。
[Abstract]:With the continuous development of China's economy and the continuous improvement of the people's living standards, the spiritual consumption has been paid more and more attention, and Chinese painting works are becoming more and more popular, which has led to the prosperity and development of the Chinese painting market.
But behind this prosperity, there is a problem that can not be ignored. The art market includes the first class market with the gallery as the main body and the two level market with the auction market as the main body. In recent years, the relationship between the two has been seriously distorted, and the two level market has overwhelmed the first level market. In addition to one, the two level market transactions, private transactions have already been made. More than half of the total trade volume of Chinese art trade is occupied. However, due to the inconvenient statistics and analysis of private transactions, some related research or official data are difficult to incorporate into the scope of the study. How does the Chinese painting market price the Chinese painting works? Is the development of the Chinese painting market perfect? The Chinese painting market pricing mechanism is healthy or not All of these are the questions we have to discuss.
The price of Chinese painting has always been the most important and controversial issue in the process of the development of Chinese painting market. On the one hand, the prosperity and development of the Chinese painting market has promoted the rising price of painting works, which represents not only the famous people, but also the praise and approval of more people, and the increasing capacity of the public art consumption. On the other hand, the prosperity and development of the Chinese art market and the rise of the art price are quickly used by speculators, and the market hype appears. The price of the Chinese painting works is no longer the real reproduction of the value of painting, but is doped with more and more water and recessive factors, and the price mechanism and exit mechanism of the Chinese painting market. It is not very reasonable, so its price is vague. For the Chinese painting market, the normal pricing mechanism is the value determining price, the academic status determines the market position. However, in the actual operation, the mechanism is formed, that is, the price determines the value, the market position determines the position of learning. In addition, this paper analyzes the value composition of Chinese painting. As a breakthrough point, the factors that affect the price of Chinese painting are judged objectively, and some unreasonable phenomena in the market pricing of Chinese painting are revealed. The environment of the Chinese painting market, the carrier of the formation of Chinese painting price and the basic stage of the development of Chinese painting market are studied and analyzed, and the price mechanism of Chinese painting market is established. The key to the construction is the establishment of the system and system, especially the conclusion that art capital has become the most important strategic force in the price mechanism of the Chinese painting market.
This paper, starting from the historical and cultural attributes of Chinese painting, discusses the historical and cultural factors affecting the pricing mechanism of Chinese painting market, the artistic value, cultural value, historical value and market value of Chinese painting, the environment of the Chinese painting market, the carrier of the price formation of Chinese painting, the analysis method of the pricing mechanism of Chinese painting market, and the influence of the Chinese painting The comprehensive factors of the Chinese painting market pricing mechanism, the planning of the Chinese painting market and the establishment of the system and system of the Chinese painting market pricing mechanism are analyzed. The rationalization proposals are put forward by combining the current market development and related data. In the process of setting up the pricing mechanism of the Chinese painting market, the value analysis and the analysis are made. The evaluation is the basis, the market price is an important reference, the core is to establish a market mechanism that can integrate the evaluation criteria and promote the market pricing resources. In addition, the Chinese painting market is more dependent on the guidance of the government and relevant policies and regulations. Of course, the cultivation of the cultural environment and the corresponding market environment is also essential. Only such ability can be found. In order to promote the healthy and orderly development of the Chinese painting market, the price formation mechanism based on the market mechanism and the market mechanism can be effectively built on the basis of value and market.

【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J20-29

【参考文献】