浅谈插画在包装设计中的应用

发布时间：2018-04-23 17:31

本文选题：插画 + 美学　；参考：《天津科技大学》2017年硕士论文

【摘要】：随着近些年社会的发展及科技的进步,市场上涌现出大量丰富的消费产品,插画作为一种与包装紧密联系的设计表现形式,其所体现的艺术性和创造性受到大众的关注,从而在商品的销售形式中占据了很重要的地位。一方面,插画不仅具有直接阐述性,而且还具有很强的感染力;另一方面,插画能使品牌形象更加明确,对企业更深层次的文化有着更深层次的造就力,能够使品牌深入人心。在现代的包装设计中,对插画的使用程度并不前卫,大多数产品的外包装设计还停留在贴图插画的形式中,没有更加完美的将插画与包装外形及结构进行结合,在这一方面有着研究性及探讨性。由于插画表现手法多样,比如水彩、油画、版画、CG等,主要形式又分为两种——传统手绘和电脑(数字)手绘,所以涉及的范围十分广,本文通过市场调研,对其表现风格、创造性及与包装的结合性进行对比,分别详细的阐述主要的插画形式,从而对插画有更深层次的了解。本文以插画作为主要研究对象,集中分析插画的表现形式及在包装设计中的应用,从而总结插画与包装设计之间的互动性,并通过列举实例,对市场上的现有产品个案进行分析,进一步探讨插画与包装两者之间的关系。在进行了解实践的研究过程中,对包装现有的形式进行了分析,归纳了插画在包装中的使用模式,以及针对不同种类的产品时,使用不同的插画手法时的创作想法,从而明白其所传达的更深层次的商业理念及人文理念。本文着重提出插画的表现形式及与包装结合时所体现的内容,分析了市场上使用插画形式的包装种类,通过分析案例,了解更多插画与包装的结合方式。
[Abstract]:With the development of society and the progress of science and technology in recent years, a large number of rich consumer products have emerged in the market. As a form of design expression closely related to packaging, illustrations have attracted the attention of the public because of their artistry and creativity. Thus occupying a very important position in the form of sale of goods. In modern packaging design, the use of illustrations is not avantgarde, most of the outer packaging design of products still stay in the form of pictorial illustrations, there is no more perfect combination of illustration and packaging shape and structure, In this respect, there are research and exploration. Creativity and combination with packaging, respectively, elaborate the main illustrations in detail, so as to have a deeper understanding of the illustrations. Taking illustration as the main research object, this paper focuses on the analysis of the form of illustration and its application in packaging design, and summarizes the interaction between illustration and packaging design, and enumerates examples. This paper analyzes the existing products in the market and further discusses the relationship between illustrations and packaging. In the course of the research of understanding and practice, the paper analyzes the existing forms of packaging, sums up the usage patterns of illustrations in packaging, and the creative ideas when using different illustrations when different kinds of products are used. In order to understand its deeper level of business philosophy and humanistic ideas. This paper puts forward the expressive form of illustrations and the contents embodied in combination with packaging, and analyzes the kinds of packaging used in the market. Through the analysis of cases, we can find out more about the combination of illustrations and packaging.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5;TB482

【参考文献】