“玩儿乐”形象设计中插画元素的设计实践分析

发布时间：2018-05-18 10:50

本文选题：健康养生 + 面包　；参考：《河北大学》2017年硕士论文

【摘要】：近几年来,烘焙市场的发展越来越快,面包从零食变成了可以替代人们在饭桌上的主要食物。本文通过对“甜心岛”子品牌“玩儿乐”天然酵母面包进行品牌形象设计,通过市场调查来分析现在烘焙市场的现状与存在的问题,找到如何在竞争激烈的烘焙行业脱颖而出的方法。通过调查发现,现在面包几乎都属于营养健康型面包,分为包装和裸包装两种。从消费者的调查中了解到真空包装的面包虽然起到了保护作用,但是由于其中含有防腐剂等化学成分,影响人们的身体健康,裸包装面包刚出炉的时候是新鲜的,但长时间暴露就会风干、变色而影响口感。基于以上调查,以“新鲜、健康、养生”为主题,从消费者的需求出发,寻找品牌形象设计的创新点。通过市场调研发现插画元素在现在的品牌形象设计中应用的越来越广泛并且越来越受欢迎。插画元素赋予了“玩儿乐”品牌形象独特的视觉效果,传达给消费者直观的信息,来促进消费群体的购买欲。
[Abstract]:In recent years, the bakery market has grown faster and faster, and bread has changed from a snack to a staple food that can replace people at the table. This paper designs the brand image of "play" natural yeast bread of "Honey Island" sub-brand, and analyzes the present situation and existing problems of baking market through market investigation. Find ways to stand out in a competitive baking industry. According to the investigation, almost all the bread are nutritious and healthy, which can be divided into two kinds: packing and naked packaging. We know from consumer surveys that the vacuum packaged bread has a protective effect, but because it contains chemical ingredients such as preservatives, which affects people's health, the bare bread was fresh when it first came out of the oven. But long exposure will dry, changing color and affect the taste. Based on the above survey, to "fresh, healthy, health" as the theme, from the needs of consumers, looking for brand image design innovation. Through market research, we find that illustration elements in the current brand image design is more and more widely used and more popular. The illustration element endows the brand image with unique visual effect, conveys the intuitive information to the consumer, and promotes the purchasing desire of the consumer group.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524;J218.5

【参考文献】