视觉传达设计中儿童绘画元素的应用

发布时间：2018-06-18 14:46

本文选题：视觉传达 + 儿童绘画　；参考：《河北工业大学》2014年硕士论文

【摘要】：从拉斯科岩洞壁画和阿尔塔米拉洞穴壁画开始，人类用简洁的语言来描述他们的“狩猎场景”，那生动的公牛形象，令无数人叹为观止。也是从那时开始人类便开始运用图形来记录自己的日常生活和情感。这些用简洁的笔触记录生活碎片的场面，正式宣告了人类步入艺术创作的“儿童期”，，那么同样是在人类自身成长的进程中，儿童绘画又是人类从事艺术创作的特殊时期。儿童绘画伴随着儿童的身心成长、展现了儿童的思维轨迹、映射了儿童的本真天性，所以儿童画是他们用来表达自身情感喜怒哀乐的独特情感寄托形式。显露出人类萌芽期艺术创作中最真实的一面。视觉传达设计是用视觉符号来沟通传播和通过文字、图像来解决问题的设计,包括形象设计、图像设计、展示设计、插图设计、编排设计等。儿童稚拙的笔触，独特的想象力，他们用画笔来表达自己真实的情感，这种质朴的艺术表达手法正是现代视觉传达设计中必不可少的。此研究课题运用到中国民航大学附属幼儿园企业形象设计的项目中，其中包括幼儿园的企业形象设计、招生宣传海报设计、幼儿园手提袋设计、幼儿园官方网页设计、笔记本封面设计、幼儿园书籍插画设计。在预答辩毕业设计展中完成了一套VI作品、两套海报作品、一套包装设计、一套网页设计，一套插画设计。从而运用设计作品更深入的分析儿童画的审美、色彩、思维、在视觉传达设计中的重要作用。
[Abstract]:Starting with the Rasco Cave murals and the Arta Mira Cave murals, humans describe their "hunting scenes" in succinct language, the vivid image of a bull that has impressed countless people. It was then that humans began to use graphics to record their daily lives and emotions. These scenes record life fragments with succinct brushwork, and formally declare that human beings enter into the "childhood" of artistic creation, so it is also in the process of human own growth, children's painting is also a special period for human being to engage in artistic creation. Children's painting is accompanied by the growth of children's body and mind, shows the track of children's thinking, and reflects the true nature of children, so children's painting is a unique form of emotional sustenance for them to express their emotions, emotions and sorrows. It shows the truest aspect of art creation in the budding period of human beings. Visual communication design uses visual symbols to communicate and solve problems through text and images, including image design, display design, illustration design, layout design and so on. Children's brushstroke, unique imagination, they use brush to express their true feelings, this simple art expression is essential in modern visual communication design. This research is applied to the project of enterprise image design of the kindergarten affiliated to China Civil Aviation University, which includes the design of the enterprise image of the kindergarten, the poster design of the enrollment publicity, the design of the kindergarten handbag, the design of the official website of the kindergarten. Notebook cover design, kindergarten book illustration design. Completed a set of VI works, two sets of poster works, a set of packaging design, a set of web design, a set of illustration design. Thus, the use of design works more in-depth analysis of children's painting aesthetic, color, thinking, the important role in visual communication design.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J219

【参考文献】