岁月旧梦——馆藏老月份牌广告画鉴赏
发布时间：2018-09-06 20:32
【摘要】：正"月份牌广告画"在民国初年诞生于当时中国最大的商埠—上海。洋商为了促销产品,将广告加入月份牌的设计中,并随商品赠送顾客。刚开始内容是一些西方的洋画,中国百姓并不接受。民国初年,周慕桥、徐奰青、郑曼陀等开创了一种新的画种。这种画四周配有精心设计的画边边框,并在适当位置画上商品及商号名称,两边或下方配上中西对照年历,画的当中醒目位置大多是时装美女形象,这便是月份牌广告画的由来。月份牌广告画在1925年以后
[Abstract]:At the beginning of the Republic of China, it was born in Shanghai, China's largest commercial port. In order to promote the products, the foreign merchants will add the advertisement to the design of the month card and give the goods to the customers. At first the content is some western foreign paintings, Chinese people do not accept. In the early years of the Republic of China, Zhou Muqiao, Xu Yuqing and Zheng Mantuo pioneered a new kind of painting. This kind of painting is surrounded by carefully designed edges and frames, with the names of commodities and trade names drawn in the proper position, and the Chinese and Western calendars on either side or below. Most of the striking positions in the paintings are the images of beautiful women in fashion. This is the origin of the month advertisement picture. After 1925.
【作者单位】： 河北省民俗博物馆;
【分类号】：J218.1
本文编号：2227455
[Abstract]:At the beginning of the Republic of China, it was born in Shanghai, China's largest commercial port. In order to promote the products, the foreign merchants will add the advertisement to the design of the month card and give the goods to the customers. At first the content is some western foreign paintings, Chinese people do not accept. In the early years of the Republic of China, Zhou Muqiao, Xu Yuqing and Zheng Mantuo pioneered a new kind of painting. This kind of painting is surrounded by carefully designed edges and frames, with the names of commodities and trade names drawn in the proper position, and the Chinese and Western calendars on either side or below. Most of the striking positions in the paintings are the images of beautiful women in fashion. This is the origin of the month advertisement picture. After 1925.
【作者单位】： 河北省民俗博物馆;
【分类号】：J218.1
【相似文献】
相关期刊论文 前2条
1 蒋英;;从传统到现代——月份牌广告画的三个主要发展阶段[J];设计艺术;2006年01期
2 ;[J];;年期
相关重要报纸文章 前2条
1 李万万;月份牌的诞生与世纪之交社会心理的文化折向[N];团结报;2010年
2 上海图书馆研究馆员 张伟;近代海派画家与年画的关系及影响[N];东方早报;2012年
，本文编号：2227455
本文链接：https://www.wllwen.com/wenyilunwen/huihuayishu/2227455.html
