呼和浩特市蒙古族经营的银饰商铺发展中存在的问题探析

发布时间：2018-02-27 07:58

  本文关键词： 呼和浩特市蒙古族 银饰商铺 作用 功能 问题与对策　出处：《内蒙古师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：论文由导论,呼和浩特市蒙古族经营的银饰商铺概况、呼和浩特市蒙古族经营的银饰商铺之作用与功能、呼和浩特市蒙古族经营的银饰商铺中存在的问题和发展的对策等三章主体内容,结语,参考文献,附录等内容组成。导论,包括研究概况、选题目的、研究方法。第一章,呼和浩特市蒙古族经营银饰的商铺概况中,阐明了呼和浩特市蒙古族经营的银饰商铺的分布状况、银饰种类、经营形式等内容。同时,将分布状况分为以高校为中心的分布圈、以寺庙为中心的分布圈;将银饰的种类分为与饮食相关的银饰、装饰银饰、马具与其它银饰等三种类型;将经营形式分为个体经营形式和联合经营形式。第二章,呼和浩特市蒙古族经营的银饰商铺之作用与功能中,从提供需求之作用、扩大就业之作用、丰富旅游内容之作用等三个方面阐释了银饰商铺的作用;从传承蒙古文化的功能、传承发展银饰工艺的功能等两个方面论述了银饰商铺的功能。第三章,呼和浩特市蒙古族经营的银饰商铺中存在的问题和发展的对策中,从经营形式单一、经营经验欠缺、质量欠保障等三个方面予以了归纳。在此基础上,从突出个性特征、增加银饰种类、保障银饰质量、改变服务方式等四个方面提出了自己的见解。结语中认为,从社会学的视角来看,银饰商铺的发展不仅具有推动市场经济的作用,而且对有效运用传统文化资源有着重要的作用。
[Abstract]:From the introduction of the paper, the general situation of the silver shops operated by the Mongols in Hohhot, the function and function of the silver shops operated by the Mongolian people in Hohhot, The main contents of three chapters, conclusion, reference, appendix and so on. Introduction, including general situation of research, purpose of selecting topics, methods of research. In the general situation of Mongolian silver shops in Hohhot, this paper expounds the distribution, types and forms of silver ornaments in Mongolian shops in Hohhot. At the same time, the distribution situation is divided into distribution circles centered on colleges and universities. The distribution circles centered on temples; the types of silver ornaments are classified into three types: those related to food and drink, decorative silver ornaments, horses and other silver ornaments, and the business forms are divided into self-employed and joint operation forms. In the function and function of silver decoration shops operated by Mongolian nationality in Hohhot, the paper explains the functions of silver ornaments shops from three aspects: providing demand, expanding employment, enriching tourism contents, and inheriting Mongolian culture. This paper discusses the function of silver decoration shop from two aspects, such as inheriting and developing the function of silver decoration craft. Chapter three, the problems existing in the silver decoration shop operated by the Mongolian nationality in Hohhot and the countermeasures for its development, from the single management form, the lack of management experience, On the basis of this, the author puts forward his own opinions from four aspects, namely, highlighting the personality characteristics, increasing the types of silver ornaments, ensuring the quality of silver ornaments, and changing the service mode. From the perspective of sociology, the development of silver shops not only promotes the market economy, but also plays an important role in the effective use of traditional cultural resources.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721
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本文编号：1541810