南昌市体育舞蹈项目培训经营现状及对策研究

发布时间：2018-05-10 23:01

本文选题：体育舞蹈 + 培训　；参考：《广西师范大学》2017年硕士论文

【摘要】：随着人们生活品质的提升,公众对健身的认识也在不断的增强,越来越多的人把精力、物力投入到健身、养生上来,体育舞蹈作为一项新兴的体育运动项目,逐渐变成被大众所接受且喜爱的健身养生项目之一。由于体育舞蹈项目的日渐繁荣,大大小小的体育舞蹈培训也如雨后春笋般蓬勃生长起来,其中包括:培训学校、俱乐部、舞厅培训班、艺术中心等形式。体育舞蹈培训市场过于迅速的发展及成长的同时也让整个培训市场显露出许多的问题,使体育舞蹈培训市场呈鱼龙混杂的现象。在南昌市,人们对体育舞蹈了解的不断加深,越来越多的人加入到了学习体育舞蹈的行列当中,南昌市也变成了体育舞蹈重点推广城市之一,虽然体育舞蹈进入南昌已有二十多年,但是培训行业各方面依然不甚完善。笔者通过对南昌市体育舞蹈培训行业进行走访、调查,并结合自身理解进行研究,提出一些希望有助于南昌市体育舞蹈培训行业发展的新思路。本文通过运用文献资料法、调查问卷法、专家访谈法、数据统计法对南昌市体育舞蹈培训行业现状进行调查研究,研究结果如下:1.通过对南昌市体育舞蹈培训行业的研究发现,南昌市体育舞蹈培训机构的规模多为中小型。学员人数较多,学习体育舞蹈的学员多为体育舞蹈培训机构周边居住学员,公众对体育舞蹈喜欢程度较高,对所在机构的满意度也普遍较高,体育舞蹈培训在南昌市发展较好。2.南昌市大部分体育舞蹈培训机构发展较好,但存在的问题还有很多。主要有内部管理体系不完善,缺乏核心竞争力,连锁体系不完善,管理者管理经验缺乏,高水平师资力量短缺,整体品牌形象不统一,品牌宣传力度不强,可销售培训产品单一等,以及政府行政监管不明确。3.南昌市体育舞蹈项目培训机构应根据自身现有问题进行针对性改善。其中包括完善组织人事架构,修订教学教案,制定安全机制,提高经营管理者管理水平,引进、培养高水平教师队伍,提高核心竞争力,规范连锁加盟模式等。对外统一整体形象设计,增强品牌宣传力度,增设培训产品类型,创新对外营销方案,拓展营销手段。政府加强行政监管,推动南昌市体育舞蹈项目培训市场健康可持续发展。4.通过对南昌市体育舞蹈项目培训经营对策的研究使培训机构对内形成统一化、系统化、模式化、规范化,对外可吸引客户及投资者投资,最后将整个品牌推广出去,成为连锁经营模式。本文通过对南昌市体育舞蹈项目培训的经营现状进行调查,发现存在的问题,提出解决问题的对策。目的在于希望能为南昌市体育舞蹈培训行业健康可持续发展,能够更多更好满足体育舞蹈爱好者的需求,做出自己的贡献。
[Abstract]:With the improvement of people's quality of life, the public's understanding of fitness is also increasing. More and more people put their energy and material resources into fitness and health. Sports dance is a new sport project. Gradually become one of the fitness programs accepted and loved by the public. Due to the prosperity of sports dance events, dance training has sprung up, including training schools, clubs, dance halls, art centers and so on. While the sports dance training market develops and grows too quickly, it also makes the whole training market show many problems, which makes the sports dance training market present a mixed phenomenon. In Nanchang, people know more and more about sports dance, and more people join in the study of sports dance. Nanchang has become one of the key sports dance promotion cities. Although sports dance has entered Nanchang for more than 20 years, all aspects of the training industry are still imperfect. By visiting and investigating the sports dance training industry in Nanchang city, and combining with my own understanding, the author puts forward some new ideas which can be helpful to the development of sports dance training industry in Nanchang city. The present situation of sports dance training industry in Nanchang city is investigated by using the methods of literature, questionnaire, expert interview and data statistics. The results are as follows: 1. Through the study of Nanchang sports dance training industry, it is found that the scale of Nanchang sports dance training institutions is mostly small and medium. The number of students is more, most of the students studying sports dance training institutions live around the students, the public like sports dance is higher, the satisfaction of the institutions is also generally higher, sports dance training in Nanchang City development is better. 2. Nanchang most sports dance training institutions develop well, but there are still many problems. There are imperfect internal management system, lack of core competitiveness, imperfect chain system, lack of management experience, shortage of high-level teachers, inconsistent overall brand image, weak brand publicity, Marketable training products such as single, and government administrative supervision is not clear. 3. Nanchang sports dance project training institutions should improve according to their existing problems. It includes perfecting organization and personnel structure, revising teaching plan, formulating safety mechanism, improving management level, introducing and training high level teachers, improving core competence, standardizing chain joining mode, etc. The whole image design should be unified, brand propaganda should be strengthened, training product types should be added, foreign marketing scheme should be innovated, and marketing means should be expanded. The government has strengthened administrative supervision to promote the healthy and sustainable development of the sports dance training market in Nanchang. Through the research on the training and management countermeasures of sports dance projects in Nanchang, the training institutions can form a unified, systematic, stylized and standardized training institution, which can attract customers and investors to invest in the outside world, and finally promote the whole brand out. To become a chain business model. This paper investigates the present situation of sports dance project training in Nanchang city, finds out the existing problems, and puts forward some countermeasures to solve the problems. The purpose is to make a contribution to the healthy and sustainable development of dance training industry in Nanchang and to meet the needs of sports dance lovers more and better.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8

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