大众媒体与文艺娱乐化倾向

发布时间：2018-01-13 22:31

本文关键词：大众媒体与文艺娱乐化倾向　出处：《山东大学》2007年硕士论文　论文类型：学位论文

【摘要】： 传媒“泛娱乐化”现象的升温和膨胀,折射出文化原创性的损失、艺术创造力的匮乏,表现出审美感悟力的滞后,是当代传媒娱乐文化整体性滑坡的具体体现。本文以大众媒体的发展及存在的问题为线索,分析研究大众媒体与文艺娱乐化的关系。本文共分三大部分。在第一部分,对大众文化与大众媒体进行了分析,认为大众媒体与大众文化有着共生关系,大众文化是大众媒体的直接产品,大众媒体为大众文艺的发展提供了广阔空间。大众媒体的兴起与媒体市场化和受众对信息的需求有着直接关系,市场化为大众媒体兴起带来发展机遇,都市化社会为大众媒体发展提供了物质保障,社会转型期受众基于特定的需求动机使用媒体,无形中推动大众媒体走向娱乐化之旅。在第二部分,从媒体自身生存需求、受众与娱乐及大众媒体娱乐化的表现和危害方面论证了大众媒体加剧了文艺娱乐化倾向。大众媒体以大众化、通俗化、娱乐化、趣味化让受众喜爱,同时在工业社会为了生存和赢利目的,偏面迎合受众口味,导致媒体出现低俗化、娱乐化倾向,这也是由其自身商业性、消费性、市场性、产业性、媚众性特性所决定的。媒体产品品质低劣品位缺失,新闻娱乐化,媒体责任缺失是当前媒体存在的主要问题。在第三部分,针对当前媒体存在的问题,谈增强媒体责任,提升报道品质,改善媒体形象。大众媒体娱乐化的深层次原因是市场经济时代和娱乐传媒时代所面临的本体性矛盾和缺失性迷惘。媒体产品的潜隐性及大众媒体的地位决定媒体应正确处理经济效益和社会效益的关系,把社会效益放在首位。
[Abstract]:The rise and expansion of the phenomenon of " pan - entertainment " in the media reflects the loss of cultural originality , the shortage of artistic creativity , and shows the lag of aesthetic perception , which is the concrete embodiment of the integrated landslide of contemporary media entertainment culture . Based on the development of mass media and the problems existing , this paper analyzes the relationship between mass media and literature and art entertainment . In the first part , the mass culture and mass media are analyzed , the mass media is the direct product of mass media , mass media is the direct product of mass media , and the mass media provides broad space for the development of mass literature . In the second part , the author demonstrates that mass media has exacerbated the tendency of entertainment and entertainment from the aspects of media ' s own survival needs , audience and entertainment , and entertainment of mass media . Mass media are popular in popularity , secularization , entertainment and interest . At the same time , in the industrial society , to cater to the audience ' s taste , the media has its own commercial , consumer , market , industrial and beautiful characteristics . The quality of the media products is low and bad grade , news entertainment and lack of media responsibility are the main problems in the present media . In the third part , aiming at the problems existing in the current media , the media responsibility is enhanced , the quality of the report is improved , and the media image is improved . The deep reason for the entertainment of the mass media is the contradictions and the loss of the ontology in the times of market economy and entertainment media . The latent and the status of the mass media in the media products decide that the media should deal with the relationship between economic benefits and social benefits , and bring the social benefits to the first place .

【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：G206;I0

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