电子媒介下的文学“审美外”消费研究

发布时间：2018-04-23 21:31

本文选题：消费社会 + 消费理论　；参考：《兰州大学》2007年硕士论文

【摘要】： 随着消费理论、媒介理论研究的不断深入，我们有必要运用当前文化研究的成果对文学作出新的阐释，本文即是以当下越来越深入的消费理论与媒介理论为切入点，对电子媒介冲击下的文学消费状况进行综述与解读，试图挖掘出文学消费在现代理论的支撑下所具有的新的意义与内涵，为文学现代消费理论的建设做出基础性的开拓。本文分为六个部分：第一部分导论主要阐述了论文立题的必要性，并简要探讨了文学消费与文学接受、文学生产的辩证关系。第二部分主要阐发了消费社会确立的背景，以及今天文学消费所处的消费语境。同时简要述及了当今文学研究的三个路向，即马克思主义路向、符号学路向、人类学与社会学路向，以鲍德里亚为代表的符号学路向及其符号政治经济学理论是本章阐发的重点。第三部分主要分析电子媒介对文学存在方式的影响，着重分析当今文学领域关于文学存在方式的两大现象，即图像增殖和趋零距离。本文重点研究了图像增殖和文学审美距离趋零化这两大现象产生的原因，以及文学在这种情况下面临的尴尬境遇等相关问题。第四部分主要探讨文学消费的内容，认为文学消费内容应该包含三个层面，即文本作为语言符号系统的消费、文本作为商品符号系统的消费和媒介作为文本信息的消费。文章运用鲍德里亚和麦克卢汉的相关理论对第二、第三个层面分别进行了比较详细的阐述。第五部分主要探讨了在消费过程中消费者的被动与主动，重点介绍和梳理了法兰克福学派、菲斯克、霍尔、鲍德里亚、中野收等人的受众理论，，揭示了受众在消费过程中的被动性和主动性，并分析了消费者可能采取的多元解码方式。第六部分主要探讨了“文学终结论”的由来及其相关理论，分析了“终结论”的合理之处和我国众学者对这一问题的反思情况，并进一步阐释文学的辩证生存之道。在用现代消费理论和媒介理论解读文学消费时，发现很多问题，甚至是很基础的问题，都需要去重新认知和剖析，很多地方文章只是表述了作者的倾向性见解，并未给出肯定的答案，但大量材料的梳理和诸多问题的提出，以及作者的一些粗浅思考，对于文学现代消费理论的建设无疑是有所增益并有所开拓的。
[Abstract]:With the development of consumption theory and media theory, it is necessary for us to make a new interpretation of literature with the achievements of current cultural research. This paper summarizes and interprets the situation of literature consumption under the impact of electronic media, tries to excavate the new meaning and connotation of literature consumption under the support of modern theory, and makes a basic exploration for the construction of modern literary consumption theory. This paper is divided into six parts: the first part mainly expounds the necessity of the thesis, and briefly discusses the dialectical relationship between literary consumption, literary acceptance and literary production. The second part mainly explains the background of consumer society and the consumption context of literature consumption today. At the same time, it briefly describes the three directions of contemporary literary research, namely, Marxism, semiotics, anthropology and sociology. The semiotic direction and symbolic political economy theory represented by Baudrillard are the emphases of this chapter. The third part mainly analyzes the influence of electronic media on the way of literary existence, focusing on the two major phenomena of literary existence in the field of literature nowadays, namely, image multiplication and zero-seeking distance. This paper focuses on the causes of image multiplication and literary aesthetic distance zeroing, as well as the embarrassing situation that literature faces in this situation. The fourth part mainly discusses the content of literature consumption, and points out that the content of literature consumption should include three levels: the consumption of text as a system of language symbols, the consumption of text as a system of commodity symbols and the consumption of media as text information. The second and third levels are elaborated in detail by using the theories of Baudrillard and McLuhan. The fifth part mainly discusses the passive and active consumer in the process of consumption, focuses on introducing and combing the Frankfurt School, Fisk, Hall, Baudrillard, Nakano and other people's audience theory. This paper reveals the passivity and initiative of the audience in the process of consumption, and analyzes the multiple decoding methods that consumers may adopt. The sixth part mainly discusses the origin and related theories of "the end of Literature", analyzes the reasonableness of the "end Theory" and the reflection of Chinese scholars on this issue, and further explains the dialectical way of survival of literature. In interpreting literary consumption in terms of modern consumption theory and media theory, we find that many problems, even very basic ones, need to be re-recognized and analyzed. Many local articles only express the author's biased views. No definite answer has been given, but the combing of a great deal of materials and the raising of many questions, as well as some superficial thinking of the author, are undoubtedly beneficial and pioneering to the construction of modern consumption theory of literature.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：I01

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