消费文化语境中的“媒介文学事件”研究

发布时间：2018-05-17 23:34

本文选题：消费文化 + 大众传媒　；参考：《四川大学》2007年博士论文

【摘要】： 本论文应用消费社会理论、大众传媒理论和符号学理论，对二十世纪九十年代以后中国消费文化语境中一些与大众传媒结合十分紧密的、在社会中引起巨大反响的文学商业策划现象进行了具体深入的研究，首次给这些文学现象命名为“媒介文学事件”。本论文是紧密结合文学与大众传媒的全新视角的研究，弥补了目前国内相关研究偏重理论而缺乏案例研究的不足，深刻揭示了文学在今天消费文化语境和大众媒介环境中的一种现实处境，更加理性、客观的对今天引起广泛争议但尚未得到解决的一些文学问题做出了正面回答，并进一步对文学的未来发展做出了建立在实证研究基础上的展望。通过对文学商业策划现象进行研究，透析其内部构成、运作规律、本质、影响及后果，本论文指出，区别“媒介文学事件”与其它“文学事件”的一个关键是有无“模式”的构建。对“模式”的构建过程就是组织者进行策划和“符号操作”的过程，而大众媒体围绕“模式”所做的叙述使得“媒介文学事件”呈现为消费社会的一种“神话”，广大的受众则是这些“神话”的解读者。“媒介文学事件”的生产、传播、接受的过程实际上是符号操作、符号交换、符号消费的过程，遵循的是消费的社会逻辑，实现的是一种符号价值。因此，作为“神话”的“媒介文学事件”是“伪文学事件”，是一种消费文化形式；在“媒介文学事件”中，文学的审美性解体，文学的作者和读者的主体性丧失，而文学则失去了它的边界。本论文分为八章。第一章，背景描述。对中国二十世纪九十年代以来至今，文学所置身的消费文化、大众传媒语境作一个概括性的介绍；对文学在面对消费文化、大众传媒文化的冲击过程中出现的一些新状态、新趋势做一个综述。第二章，研究对象及概念的提出。在背景介绍的基础上，发现问题：确定了本论文的研究对象；提出“媒介文学事件”概念，并对这一命名的理论依据、研究的可行性、可能达到的目的做一个说明。第三章，对什么是“媒介文学事件”做进一步的描述和界定。首先从特征描述上界定；然后，分别从语义学、符号关系学、语用学三个角度对“媒介文学事件”定义，指出“模式”是媒介文学事件的核心，是意义产生的源头。最后对九十年代以来的“媒介文学事件”根据不同的“模式”进行归纳分析。第四章，深入研究探讨媒介文学事件的“模式”。在目前所出现的媒介文学事件中，主要的“模式”有两个，即“女性”和“青春”。一旦“模式”被构建起来，“媒介文学事件”中的相关活动、现象就会围绕“模式”展开，模式是“符号操作”最关键的部分。本章还分别对属于“女性模式”和“青春模式”的媒介文学事件的符号操作过程进行了分析。第五章，通过对媒介文学事件的内部关系进行研究，深入认识媒介文学事件。媒介文学事件的内部关系是一种协商关系，在媒介文学事件运作的全过程中，参与三方围绕“模式”进行“签署”和“协商”。在某种不成功的协商中，会出现“病变”的媒介文学事件。第六章，在上述深入而具体的研究基础上，指出“媒介文学事件”与消费文化及大众传媒文化有着内在联系。在消费文化语境和当前的大众传媒环境中，文学的生产、传播机制已经发生了根本的转变；在这样的语境及生产、传播机制之下，文学的生产者和传播者已经转变成为消费“神话”的制作者，而“媒介文学事件”正是这些“神话”制作者的营销方式和手段。第七章，至此，已可以得出：消费文化语境中的媒介文学事件是消费文化的一种形式；在媒介文学事件中，文学作品的接受者转化成为了文化消费者，他们是“符号消费者”，他们也是“消费生产力”；媒介文学事件的接受过程是符号交换和符号消费的过程，实现的是媒介文学事件所具有的符号价值。第八章，总结由“文学事件”转变成为“媒介文学事件”所带来的影响和后果：1，媒介文学事件中文学的审美性解体；2、媒介文学事件中作者、读者主体性的丧失；3、媒介文学事件中文学的自主性丧失。因此，在“媒介文学事件”中，，文学“死了”。然而这并不是最终的结论。结语：1、大众媒体及消费文化等技术、经济、文化因素是“媒介文学事件”产生的外部因素。而这些催生了“媒介文学事件”的外部因素也将成为“媒介文学事件”的终结者。在技术、经济和文化发展的内部，已经看到了即将到来的各种文学的复兴； 2、从“媒介文学事件”反观今天的社会人生，可以看到，文学对人们所具有的审美影响正在淡化、丧失，对精神自由的追求让位给感官享乐，对社会人生的深刻思考则被即时行乐的肤浅所替代； 3、虽然审美在消费社会里失落了，然而人们对审美的需求却从来不曾真正失落；尽管“大众”成为了“消费者”，然而个体的人却依然鲜活和充满创造力。因此，文学不会因“媒介文学事件”而真正消失。
[Abstract]:Using the theory of consumer society, the theory of mass media and the theory of semiotics, this paper makes a detailed study on the phenomenon of literary business planning which is very close to the mass media in the context of Chinese consumption culture after the 1990s, which has caused great repercussions in the society. It is the first time to name these literary phenomena as a phenomenon. "Media literature event". This paper is a study that combines the new perspective of literature and mass media, which makes up for the lack of case study in domestic related research, and reveals a realistic situation of literature in today's consumption cultural context and mass media environment, and is more rational and objective. Some literary questions which have been widely disputed but have not been solved have been answered positively, and the prospect of the future development of literature is further established on the basis of empirical research.
Through the study of the phenomenon of literary business planning, the internal composition, the law of operation, the essence, the influence and the consequences are analyzed. This paper points out that the key to the difference between "media literary events" and other "literary events" is the construction of "mode". "The process of" and the narration made by the mass media around the "mode" makes the "media literature event" a "myth" of the consumer society, and the vast audience is the interpreter of these "myths". The process of production, dissemination and acceptance of "media literature events" is actually symbolic operation, symbol exchange, and symbol consumption. Cheng, which follows the social logic of consumption, realizes a kind of symbolic value. Therefore, as a "myth", "media literature event" is a "pseudo literary event", a form of consumer culture. In the "media literary event", the aesthetic disintegration of literature, the loss of the subjectivity of literary writers and readers, and the loss of literature. The border.
This paper is divided into eight chapters. The first chapter, the background description. This paper gives a general introduction to the consumption culture and the mass media context in China since 1990s, and makes a summary of some new states and new trends of literature in the face of the impact of consumer culture and mass media culture.
In the second chapter, the research object and the concept are put forward. On the basis of the background introduction, we find out the problem: the object of this paper is determined, the concept of "media literature event" is put forward, and the theoretical basis of this name, the feasibility of the study and the possible purpose are explained.
The third chapter makes a further description and definition of what is the "media literature event". First, it defines it from the feature description. Then, it defines "media literature events" from the three angles of semantics, semiotic relations and pragmatics, pointing out that "mode" is the core of media literature and the source of meaning. Finally, it is ninety years. The "media literature incident" has been analyzed from different models.
The fourth chapter studies the "pattern" of media literary events. In the current media literature events, there are two main "patterns", namely, "women" and "Youth". Once the "pattern" is built, the related activities in the "media literature event" will spread around the "pattern", the pattern is "the symbol". The most important part of the operation is also analyzed in this chapter.
The fifth chapter, through the study of the internal relations of media literary events, deeply understands the media literature events. The internal relations of media literature events are a kind of consultative relationship. In the whole process of media literature events, the three parties participate in "sign" and "negotiation" around the "pattern" in the whole process of the operation of media literature. In some unsuccessful negotiation, it will appear. "Pathological" media literary events.
The sixth chapter, on the basis of the in-depth and specific research above, points out that "media literature event" has an inherent connection with consumer culture and mass media culture. In the context of consumer culture and the current mass media environment, the production and communication mechanism of literature has undergone a fundamental change; in such context and production and communication mechanism At the same time, the producers and disseminators of the literature have changed into the producers of the "myth" of consumption, and the "media literature event" is the way and means of the marketing of these "mythological" producers.
The seventh chapter, at this point, can be concluded that media literature events in the context of consumer culture are a form of consumer culture; in media literary events, the recipients of literary works are transformed into cultural consumers, they are "symbolic consumers", they are "consumer productivity", and the acceptance process of media literary events is a symbol. The process of exchange and symbol consumption realizes the symbolic value of media literary events.
The eighth chapter summarizes the effects and consequences of the transformation of "literary events" into "media literary events": 1, the aesthetic disintegration of media literary events in Chinese; 2, the loss of the author, the reader's subjectivity in the media literary events; 3, the loss of subjectivity in media literature events. Therefore, in the media literary event, the text is in the context of the media literature event. Learning is "dead". However, this is not the final conclusion.
1, the technological, economic and cultural factors, such as mass media and consumer culture, are the external factors of the "media literary events". And these external factors that hastened the "media literary events" will also become the terminator of the "media literature event". In the interior of the technological, economic and cultural development, the various kinds of media literature have already been seen. The revival of literature;
2, from the "media literature event" to look at today's social life, it can be seen that the aesthetic influence of literature on people is desalination, loss, the pursuit of spiritual freedom to sensual pleasure, the profound thinking of social life is substitutes for instant pleasure.
3, although the aesthetic is lost in the consumer society, the demand for aesthetics has never been really lost; although "the public" has become a "consumer", the individual is still alive and creative. Therefore, literature will not really disappear because of the "media literature event".
【学位授予单位】：四川大学
【学位级别】：博士
【学位授予年份】：2007
【分类号】：I0-05;G206

【引证文献】