电子传媒语境中的文艺传播模式研究

发布时间：2018-06-16 19:26

本文选题：文艺传播模式 + 网状图式　；参考：《广西师范大学》2007年硕士论文

【摘要】： 文艺传播是一个长期被忽略的研究领域。即使在20世纪传播学研究极为鼎盛时期,文艺传播现象研究也只是次要的部分。20世纪90年代,孙宜君先生的专著《文艺传播学》开文艺传播新学科研究的先河。这部著作立体式地分析文艺传播学的构成,阐述了文艺传播的本质、特征、模式、方式、功能和效果等内容。但是,孙先生过分倚重大众传播理论,其研究明显表现出文艺学、传播学的拼合痕迹,文艺传播模式自身的个性和特质并没有很好彰显。论文在综观文艺活动研究史的基础上,以大众传播模式理论为基点,借助生物生态学的网状概念,并借鉴孙先生的合理之处,确立文艺传播网状模式研究范式,试图还原文艺传播模式自身的独特个性。重新界定文艺传播模式的要素,将传播技术纳入电子传媒语境中的文艺传播模式的内部要素。这是本文的大胆立论。本文认为,传播技术是文艺传播模式呈现与变化的决定性因素,是构建文艺传播通道的重要技术凭藉,是决定文艺传播生发和速度的第一要素。将传播技术纳入文艺传播模式的内部要素,与电子传媒语境中文艺传播的特性是相吻合的,完善了文艺传播模式要素理论,有利于彰显文艺传播模式的网状图式特征。论文还讨论了文艺传播的内涵。认为文艺传播是文艺产品信息借助各类传媒技术在生产者领域内、消费者领域内或两者之间的互动行为。这里的互动行为决不是简单的互换或往复的行为,它是对文艺产品信息解读、增删、扩缩或传灭的动态行为,具有永恒的开放性、流向性。文艺传播模式的网状图式是论文的创新。网状图式是文艺传播模式的固有图式,不管语境如何发展、变化,它都不会发生根本改变。在不同传媒语境中,只是网状图式呈现层次繁简不同而已。所谓网状图式是指传播主体与消费主体内部具有层级的特性,两者之间没有十分明晰的界限,在文艺传播过程中,它们互相转化,从而构架成十分复杂的网状关系。这一新命题有助于形象地凸显文艺传播自身的独特个性。电子传媒语境中,文艺传播模式的各构成要素都出现了新的变化,特别是两大主体间的关系也变得更为复杂。在这种特殊的语境里对文艺传播及其模式进行考察更有利于印证文艺传播模式图式的网状结构。电子传媒语境在此界定为:以电子传媒为主的,传统传媒彼此交错、相互发挥作用,协同电子媒介传播文艺信息的综合性语境。在这种语境中,文艺活动的内在属性发生了很大变化。无论创作观念、创作主体还是文艺样式都出现了新扩展;文艺消费领域出现平等化、影像化趋势。文艺活动走下文艺精英的神坛,走向平民生活,迅速与日常生活接轨。文艺传播的诸多变化进一步复杂了文艺传播模式各要素之间的关系,尤其是两大主体的层级关系,有力彰显了传播模式的网状图式。在此基础上,论文提出文艺传播网状图式研究范式,在与传统研究范式对照的基础上进行建构。因此,论文试图以网状模式这个重要概念为着力点,将文艺传播模式的网状图式放在电子传媒语境中进行展示,揭示其固有的特性。论文主要分三部分展开论述:第一部分是在电子传媒语境中讨论文艺传播模式的要素及其图式呈现。界定电子传媒语境的科学内涵,探析电子传媒语境的表现特征。厘定文艺传播及其模式的内涵,全面揭示文艺传播的模式要素,尤其廓清文艺传播模式的内部要素和外在因素,将传播技术纳入内部要素来考察。在此基础上,展示文艺传播模式的图式特征。第二部分是考察电子传媒语境中的文艺传播模式的变化与影响。分析了电子传媒语境中文艺传播模式的两大变化;从文艺活动的内在属性和文艺活动的整体变化趋势两个方面探析文艺传播模式的变化给文艺活动自身带来的影响。第三部分是构建电子传媒语境中的文艺传播模式的研究范式。剖析两种文艺传播模式的传统研究范式的合理性和理论缺陷。在此基础上,构建文艺传播网状模式的研究范式。这部分是笔者大胆创新,迄今学界尚无类似的观点。研究文艺传播模式有着十分重要的意义。文艺传播模式研究是对文艺活动研究的丰富,是从文艺信息传播与传播效果的角度揭示文艺的存在机制、生态环境和变迁原因,彰显文艺传播模式的特质。这种研究有助于开发新的视野,加速学科建设,完善文艺传播学的理论体系。
[Abstract]:Literature and art communication is a long neglected field of research. Even in the period of great prosperity in the study of communication in twentieth Century, the study of the phenomenon of literary and art communication was only a secondary part of the.20 century in the 90s. Mr. Sun Yijun's monograph was the pioneer of the study of the new subject of literature and art communication. The essence, characteristics, pattern, mode, function and effect of literary and artistic communication are expounded. However, Mr. Sun excessively relied on the theory of mass communication. His research clearly shows the combination of literature and art and communication, and the personality and characteristics of the mode of literary and art communication are not well demonstrated.
On the basis of the study history of literary and art activities, the paper takes the theory of mass communication model as the base point, with the help of the reticular concept of bioecology, and draws on the rationalities of Mr. Sun, establishes the research paradigm of the network mode of literary and art communication, and tries to restore the unique personality of the mode of literature and art communication.
To redefine the elements of the mode of literary and art communication and to integrate the communication technology into the internal elements of the mode of literary and artistic communication in the context of the electronic media. This is a bold argument in this article. This article holds that communication technology is the decisive factor in the presentation and change of the mode of literature and art, and is an important technical basis for the construction of the channel of literature and art and the decision of literary and artistic dissemination. The first element of birth and speed is the internal elements of communication technology into the mode of literary and artistic communication. It is consistent with the characteristics of literary and artistic communication in the context of electronic media. It improves the theory of the elements of the mode of literature and art and is beneficial to the characteristics of the network schema of the mode of literature and art. The paper also discusses the connotation of literature and art communication. Broadcasting is the interactive behavior of literature and art product information in the field of producers, in the field of consumers and between the two. The interactive behavior here is no simple exchange or reciprocating behavior. It is a dynamic behavior of reading, deletions, expansion or extinction of the information of literary and artistic products, which has eternal openness and flow.
The network schema of the mode of literature and art is the innovation of the paper. The network schema is an inherent schema of the mode of literature and art. No matter how the context develops and changes, it will not change radically. In the different media context, only the mesh schema presents the different levels of complexity. The so-called net schema refers to the internal communication between the subject and the consumer. There is a hierarchy of characteristics. There is no clear boundary between them. During the process of literature and art, they transform each other into a very complex network. This new proposition helps to highlight the unique personality of literary and art communication.
In the context of electronic media, all the elements of the mode of literature and art have changed, especially the relations between the two main bodies become more complex. In this particular context, the investigation of the communication and its mode is more conducive to the identification of the network structure of the pattern of literary and artistic communication. In this context, the intrinsic properties of literary and artistic activities have changed greatly. In this context, there have been great changes in the intrinsic properties of literary and artistic activities. As the trend of transformation, literary and art activities go down the altar of the literary and artistic elite, move towards the civilian life, and quickly connect with the daily life. Many changes in literary and art communication have further complicate the relationship between the various elements of the mode of literature and art, especially the hierarchical relations of the two main bodies, which strongly highlight the network schema of the mode of communication. On this basis, the paper puts forward the article. The research paradigm of art communication network schema is constructed on the basis of comparison with traditional research paradigm.
Therefore, the paper tries to focus on the important concept of network model, and puts the network schema in the mode of literature and art in the context of electronic media to reveal its inherent characteristics. The thesis is mainly divided into three parts: the first part is to discuss the elements and schemata of the mode of literary and art communication in the context of electronic media. The scientific connotation of the context of the electronic media is determined and the characteristics of the context of the electronic media are analyzed. The connotation of the literary and artistic communication and its mode is determined, and the elements of the mode of literature and art are fully revealed, especially the internal and external factors of the mode of literature and art are clarified, and the communication technology is included in the internal elements. On this basis, the model of literary and artistic communication is displayed. The second part is to examine the change and influence of the mode of literary and artistic communication in the context of electronic media. It analyses the two changes of the mode of literary and artistic communication in the context of electronic media, and analyzes the changes in the mode of literary art communication from the internal properties of the literary and artistic activities and the overall trend of the change in the literary and artistic activities to the literary and artistic activities themselves. The third part is the research paradigm of constructing the mode of literary and artistic communication in the context of electronic media. The rationality and theoretical defects of the traditional research paradigm of the two modes of literature and art are analyzed. On this basis, the research paradigm of the network model of literary and art communication is constructed. This part is the bold innovation of the pen, and there is no similar view in the academic circles so far. Point.
It is of great significance to study the mode of literature and art communication. The study of the mode of literature and art is rich in the study of literary and artistic activities. It reveals the existence mechanism, the ecological environment and the causes of changes from the angle of the effect of the dissemination and dissemination of literature and art information. This research helps to develop a new field of vision and accelerate the study. The theoretical system of literature and art communication is perfected by the construction of science and arts.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：I0-05;G206

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