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数字化时代的文艺消费

发布时间:2018-04-23 00:41

  本文选题:数字化时代 + 文艺消费 ; 参考:《中南大学》2009年硕士论文


【摘要】: 人类大跨步迈入二十一世纪,“信息爆炸”、“数字化生存”、“数字化时代”早已不是什么新鲜词语。在数字为王的时代,以数字技术为代表的现代科技不仅改变了文艺生产和传播方式,同时也改变了整个文艺生产和文艺消费的形态与观念。消费意识占主导的数字化时代,在商业化了的文艺活动的诸环节中,文艺消费理应得到更多的关注。 文章试图以文艺消费为具体考察对象并将其局限在以计算机技术及其网络应用为代表的数字化时代。首先具体阐述数字化时代影响文艺消费的主要因素,即文艺传播方式的一系列变革,总结出数字化时代文艺传播具有穿越时空的无界域性、实时交互性以及能动性三个主要特征。接下来概述数字化时代的文艺消费方式,主要呈现为速食快餐的浏览性消费、积极互动的爱好性消费、追求时尚的娱乐性消费。重点总结文艺消费的两个重要特征:图像消费与技术审美。读图时代,因“读图”而产生视觉文化,由视觉文化而导致“图像思维”,再因图像思维而改变人与世界之间的审美关系,图像在解放人类思想的同时也束缚了人类想象的翅膀,文字书写和阅读在新媒介掌控的图像时代步步式微。那么,如何在图像与文字之间找到完美的结合点,融二者之长,构建“图文并茂”的文艺形态是数字化时代的艺术家无法逃开的一个重要问题。重视现实的理论家们也理应投以关注的目光,及时给予正确而又系统的理论性指导。此外,数字化时代文艺消费的技术性特征也是显而易见的。没有电脑网络根本谈不上欣赏多媒体艺术作品,数字化时代的文艺消费具有很强的技术依赖性,我们更应该清醒地认识到技术再发达,它背后所承载的艺术精神及其对全人类的终极关怀才是最重要的。最后力图探寻数字化时代文艺消费潜在的文化逻辑,主要呈现为符号消费取代价值消费、后现代文化消费意识渗透的影响以及文艺消费的后现代文化底色。
[Abstract]:Human beings step into the 21 century, "information explosion", "digital survival", "digital age" is no longer a new word. In the age of digital king, modern science and technology represented by digital technology not only changed the way of literature and art production and dissemination, but also changed the form and concept of the whole literature and art production and literature consumption. Consumption consciousness is dominant in the digital age. In all aspects of commercialized literary and artistic activities, literary and artistic consumption should be paid more attention. This paper attempts to take literature and art consumption as the specific object of investigation and limit it to the digital age represented by computer technology and its network applications. First of all, the paper expounds the main factors that influence the consumption of literature and art in the digital age, that is, a series of changes in the way of literary and artistic communication, and concludes that literary and artistic communication in the digital age has an unbounded regionality through time and space. Real-time interactivity and initiative are three main features. Then it summarizes the literature and art consumption mode in the digital age, mainly presents as fast food fast food browsing consumption, active interactive hobby consumption, the pursuit of fashion entertainment consumption. This paper summarizes two important characteristics of literature and art consumption: image consumption and technology aesthetics. In the age of picture reading, visual culture is produced by "reading pictures", which leads to "image thinking", and then changes the aesthetic relationship between people and the world because of image thinking. Image not only liberates human thought, but also restrains the wings of human imagination. Writing and reading decline step by step in the image age controlled by new media. So, how to find the perfect combination point between the image and the text, combine the advantages of the two, and construct the literary and artistic form of "picture and text" is an important problem that the artists in the digital age can not escape. Theorists who attach importance to reality should pay close attention and give correct and systematic theoretical guidance in time. In addition, the digital age of literary and artistic consumption of the technical characteristics are also obvious. Without a computer network, there is no way to appreciate multimedia works of art. The consumption of literature and art in the digital age is highly dependent on technology, and we should soberly realize that technology is again developed. The spirit of art behind it and its ultimate concern for all mankind is the most important. Finally, the author tries to explore the potential cultural logic of literary and artistic consumption in the digital age, which mainly presents the influence of symbol consumption instead of value consumption, the influence of the penetration of postmodern cultural consumption consciousness and the postmodern cultural background of literary and artistic consumption.
【学位授予单位】:中南大学
【学位级别】:硕士
【学位授予年份】:2009
【分类号】:I0-05

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