数字娱乐产业视野中的受众审美接受心理透析

发布时间：2018-06-30 18:45

本文选题：数字娱乐产业 + 审美接受心理　；参考：《山东师范大学》2009年硕士论文

【摘要】： 社会经济水平的跨越式增长以及生存条件的进一步完善,催促着个体开始转向对于精神视野的期待,人们纷纷将有闲时间和金钱更多地投入到娱乐消费中,以此来获取过程性的愉悦体验,娱乐随之逐步融入生活。与此同时,作为娱乐业载体之一的信息技术频频更新换代,不但充盈了娱乐内容,而且大大改变了人们的生活方式和消费态度。娱乐与信息技术的结合,必然导致数字娱乐产业的繁荣鼎盛。审视目前全球飞速发展的数字娱乐产业,已从现实层面提供了这一完美印证。而我国的数字娱乐产业正处于从概念向产业转化的萌芽时期,理论研究还不够深入充分,具体实践也仅限于几个“试点”地区的摸索阶段。要使数字娱乐产业这个大规模的产业集群全面开花,逐步和世界发达国家接轨,还有着相当漫长的一段道路需要去探索。在这其中,对于消费者、消费群体或受众的直接观照无疑将会成为未来数字娱乐产业理论研究的重点内容。本文着重从受众审美接受心理视角出发,来观照数字娱乐产业中消费者消费行为与接受活动的心理特征,针对整个数字娱乐视野中审美接受心理发生过程的特殊性,从审美态度、审美感知以及审美效果几个重要环节入手进行层层梳理。论文共分为五个部分: 一、数字娱乐产业的理论体系建构。目前国际、国内对于数字娱乐产业的理论研究普遍较为匮乏,基本上处于一个全新又空白的领域。综合为数不多的理论研究以及论述,在业内较为丰富的实践经验基础上,本文形成了“数字娱乐产业”四层内涵的界定,并从受众角度出发,按照消费者互动程度的高低,将数字娱乐产品划分为两种类型。二、受众审美接受心理解读。在对一般意义上的“受众”与“审美心理动态过程”的总结与概括之后,着重从数字娱乐视野出发,解读数字娱乐产业中的“受众”及其在审美接受心理过程的三个阶段中区别于以往的突出特点。三、审美态度:镜像世界的体验性期待。在审美心理过程的准备阶段,数字娱乐产业视野中审美主体的接受态度大致表现为以游戏为核心,兼有消遣、欣赏、批评的四种态度类型。四、审美感知:视听盛宴的感官审美。在审美心理过程的展开阶段,伴随着数字娱乐体系所带来的全方位视听冲击,审美主体的感知要求进一步强化,感官审美得到了极大的发挥。五、审美效果:虚拟真实中的完美表达。在审美心理过程的效果实现阶段,作为消费者的审美主体完成了数字娱乐“符号”商品的消费,同时数字娱乐营造的“镜像”世界,极大满足了审美主体对于“自我实现”的要求,轻松建构了一种时尚、优雅、尊贵的身份地位,加强了人际交流,增强了社会认同感,并使主体轻易获得了足够的自由度来进行崭新的自我赋值。
[Abstract]:The leapfrogging growth of social economic level and the further improvement of living conditions urge individuals to turn to the expectation of spiritual vision, and people devote more leisure time and money to entertainment consumption one after another. In order to obtain the process of pleasure experience, entertainment gradually into life. At the same time, as one of the carriers of entertainment industry, information technology is frequently updated, which not only fills up the entertainment content, but also greatly changes people's life style and consumption attitude. The combination of entertainment and information technology will inevitably lead to the prosperity of the digital entertainment industry. Look at the current rapid development of the digital entertainment industry in the world, has provided this perfect confirmation from the practical level. However, the digital entertainment industry in our country is in the embryonic period of transformation from concept to industry, the theoretical research is not deep enough, and the concrete practice is only limited to the exploratory stage of several "pilot" areas. There is still a long way to go to explore the digital entertainment industry, which is a large-scale industrial cluster, and gradually connects with the developed countries in the world. Among them, the direct reflection of consumers, consumer groups or audiences will undoubtedly become the focus of the theoretical research of digital entertainment industry in the future. This paper focuses on the psychological characteristics of consumer consumption behavior and reception activities in the digital entertainment industry from the perspective of the audience's aesthetic reception psychology, aiming at the particularity of the process of aesthetic acceptance psychology in the whole digital entertainment field of vision. From the aesthetic attitude, aesthetic perception and aesthetic effect of several important links to comb layers. The thesis is divided into five parts: first, the construction of the theoretical system of digital entertainment industry. At present, domestic and international theoretical research on digital entertainment industry is generally scarce, basically in a new and blank field. On the basis of a few theoretical studies and expositions, this paper defines the four levels of connotation of "digital entertainment industry" on the basis of rich practical experience in the industry, and from the perspective of the audience, according to the level of consumer interaction, Divide digital entertainment products into two types. Second, the audience aesthetic acceptance psychological interpretation. After summing up and summarizing the general meaning of "audience" and "dynamic process of Aesthetic Psychology", the author puts emphasis on digital entertainment. Interpretation of the "audience" in the Digital Entertainment Industry and its distinctive characteristics in the three stages of the Psychological process of Aesthetic reception. Third, aesthetic attitude: the experiential expectation of mirror world. In the preparation stage of the aesthetic psychological process, the acceptance attitude of the aesthetic subject in the field of view of the digital entertainment industry is generally characterized by four types of attitude, which are game as the core, entertainment, appreciation, and criticism. Fourth, aesthetic perception: the sensual aesthetic of audiovisual feast. In the developing stage of aesthetic psychology, with the omni-directional audiovisual impact brought by the digital entertainment system, the perceptual requirements of the aesthetic subject are further strengthened, and the sensual aesthetic has been greatly played. Fifth, aesthetic effect: the perfect expression in virtual reality. In the stage of realizing the effect of aesthetic psychology process, as the aesthetic subject of consumers, it completes the consumption of digital entertainment "symbol" goods, and at the same time, the "mirror" world created by digital entertainment. It greatly meets the requirements of the aesthetic subject for "self-actualization", and easily constructs a fashionable, elegant and noble status, strengthens interpersonal communication, and strengthens social identity. And makes it easy for the subject to obtain enough freedom to carry out a new self-assignment.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J01

【引证文献】