表演艺术院团场馆数字节目资源开发研究

发布时间：2019-06-07 18:09

【摘要】：技术创新,社会进步,艺术也紧随时代潮流不断发展。自上世纪60年代以来,从广播、电视到网络新媒体,媒介对艺术的内容与形式都产生了不容小觑的影响。数字节目,作为艺术机构数字资源挖掘与利用的重要载体,已经融入到表演艺术院团场馆观众拓展、品牌宣传、财务收益等各个方面。本文结合当下时代特征,以数字节目为主要研究对象,通过纽约大都会歌剧院"高清歌剧"系列、英国国家剧院NT Live系列等经典案例的研究,系统分析数字节目产生的原因,阐述数字节目制作的人员构成和制作流程,总结其运营模式及传播方式,并通过官方数据分析其相关财务情况。同时,本文将针对数字剧目的反馈情况作出相关分析,从观众反馈及影响力反馈两个维度对数字节目作出评价。基于以上研究内容,本文也认识到数字节目所面临的挑战和机遇,对中国表演艺术院团场馆的数字节目制作与运营提出建议。
[Abstract]:Technological innovation, social progress, art is also following the trend of the times. Since the 1960s, from radio, television to network new media, the media has had an important influence on the content and form of art. Digital program, as an important carrier of digital resources mining and utilization in art institutions, has been integrated into the audience expansion, brand publicity, financial income and other aspects of performing arts troupe stadiums and gymnasiums. Based on the characteristics of the times, this paper takes digital programs as the main research object, and systematically analyzes the causes of digital programs through the classic case study of the "HD Opera" series of the Metropolitan Opera House of New York and the NT Live series of the British National Theatre. This paper expounds the personnel composition and production process of digital program production, summarizes its operation mode and communication mode, and analyzes its related financial situation through official data. At the same time, this paper will make a correlation analysis of the feedback of digital repertoire, and evaluate the digital program from the two dimensions of audience feedback and influence feedback. Based on the above research contents, this paper also recognizes the challenges and opportunities faced by digital programs, and puts forward some suggestions on the production and operation of digital programs in Chinese Performing Arts Academy venues.
【学位授予单位】：上海音乐学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J114

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