长沙歌厅与百老汇剧院比较研究

发布时间：2018-08-31 09:26

【摘要】：长沙歌厅产业是湖南具有地方特色的演出类文化产业,在我国有比较大的名气。百老汇剧院产业是享誉世界的剧院演出产业。两者虽差距很大,但产业具有类似性,具体表现为：在产业性质上,同为地方特色文化产业、剧院类演出产业；在消费方式上,都是娱乐性文化消费、旅游性消费、社交性消费；经营模式上,都是利用重复演出来收取门票、小规模的开发后续产品来进行经营。但两者的差距更为明显：在综合实力、知名度等方面,长沙歌厅与百老汇剧院不可同日而语；在剧场数量、受众数量、产业规模等方面也无法匹敌；在经营手段上,如售票方式、衍生品开发、版权保护、风险控制等方面,长沙歌厅也有许多东西还要学；而艺术表现上,如内容的丰富性、舞台技术力量、演出效果、艺术追求等方面,长沙歌厅也需大力追赶。因此,长沙歌厅演艺产业若要更持久地繁荣发展,应该向百老汇学习一些成功经验。如政府的扶助与支持、明确产业的目标与定位、各类人才特别是经营人才的培养等政府政策方面的环境改善；加强演出产业链的建设、走集群化发展方式、采用打开门走出去的演出策略等经营手段来增强自身的实力。
[Abstract]:Changsha Opera Hall industry is a cultural industry with local characteristics in Hunan, and has a relatively large reputation in China. The Broadway theater industry is a world-renowned theater industry. Although there is a big gap between the two industries, the industries are similar. In terms of the nature of the industries, they are the local characteristic cultural industries and the theatrical performance industries. In terms of consumption patterns, they are both entertainment cultural consumption and tourism consumption. Social consumption; business model is the use of repeated performances to collect tickets, small-scale development of follow-up products to operate. But the gap between the two is more obvious: in the aspects of comprehensive strength and popularity, Changsha Opera Hall and Broadway Theatre can not be compared; in terms of the number of theatres, the number of audiences, the size of the industry, etc. Such as ticket sales, derivative development, copyright protection, risk control and so on, Changsha Opera Hall also has many things to learn; and artistic performance, such as the richness of content, stage technical power, performance effect, artistic pursuit, and so on. Changsha Opera Hall also needs to vigorously catch up. Therefore, if the performance industry in Changsha is to be more sustainable, it should learn from Broadway success. Such as government support and support, clear industry objectives and positioning, various types of talents, especially the training of management personnel and other government policies to improve the environment, strengthen the construction of the performance industry chain, take the mode of cluster development, Open the door to go out of the performance strategy and other business means to enhance their own strength.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J891.4

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