基于模因论视角下的流行语传播机制实证研究

发布时间：2018-04-13 02:07

本文选题：模因论 + 流行语　；参考：《西安电子科技大学》2013年硕士论文

【摘要】：流行语是在某一时期、某一地域出现的广为流行且频繁使用的词语或语句。中国从2l世纪以来每年都由权威机构发布主流媒体流行语，至今已发布逾几百条流行语。这些流行语具有明显的时代特征，它反映的是当代中国政治、经济、文化、科技、教育、社会生活等领域的热点问题。流行语的产生与发展和社会息息相关。社会环境的变化带来了新词语的产生，，并使之流行。流行语的出现是词汇在社会变革和文化碰撞时期的动态的反映，对汉语流行语的传播过程进行深层次的探索，具有重要的价值，也是论文研究的课题。论文对近几年出现的流行语流行现象进行分析的基础上，首先对流行语模因传播相关文献进行整理、分析与总结；其次，根据对与流行语模因发展与传播的语言模因、大众传播、社会心理学等相关理论进行分析的基础上，提出了研究假设；再次，根据要验证的假设，进行了问卷设计、发放与回收，并对回收的115分有效问卷数据，运用EXCEL表格处理和SPSS统计分析软件，采用相关性检验等方法，对流行语模因生命周期的同化、记忆、表达和传输四个阶段中的研究假设分别进行了检验；最后，根据检验结果，进行了总结与分析。通过研究发现：1）汉语流行语模因传播主体年龄与被流行语模因同化的难易程度不具有相关性；2）汉语流行语模因传播主体性别与对流行语模因的同化的难易程度上存在紧密的相关关系，并且相对女性而言，男性更容易被流行语模因所感染或同化；3）汉语流行语模因传播主体的学历与对流行语模因同化的程度不具有相关性；4）不同的流行语传播主体对接触新的汉语流行语时，记住它的时间有长有短，而越易被新的流行语同化的人，记住新流行语所用的时间也就越短；5）流行语模因被表达复制的过程，就是表达主体达到娱乐大众、鞭笞丑恶、讽刺不公以及张扬个性、简洁表达个人想法的目的，其中被调查者认可程度最高的是娱乐大众；6）流行语传播主体在流行语模因的表达过程中，不只是简单的模仿与复制，还有复杂的创新加工，表现的欲望愈强，创新加工流行语的可能性越大；7）在众多流行语模因传输介质中，网络是流行语传播的最主要的介质。
[Abstract]:Buzzword is a popular and frequently used word or sentence that appears in a certain period or region.Since the 21st century, China has been published by authoritative organizations of mainstream media catchwords every year, and hundreds of popular words have been published so far.These buzzwords have obvious characteristics of the times. They reflect the hot issues in contemporary Chinese politics, economy, culture, science and technology, education, social life and so on.The emergence of catchwords is closely related to the development and society.The change of social environment has brought about the production of new words and made them popular.The emergence of catchwords is a reflection of the dynamic of vocabulary in the period of social change and cultural collision. It is of great value to explore the spreading process of Chinese buzzwords, and it is also a research topic in this paper.Based on the analysis of the popular phenomenon in recent years, the paper firstly arranges, analyzes and summarizes the relevant literature on the spread of catchword memes, and secondly, according to the development and dissemination of the memes of catchword memes and language memes,Based on the analysis of related theories, such as mass communication and social psychology, the research hypothesis is put forward. Thirdly, according to the hypothesis to be verified, the questionnaire is designed, distributed and recovered, and 115 valid questionnaire data are collected.By using the software of EXCEL table processing and SPSS statistical analysis, and using the method of correlation test, the research hypotheses in the four stages of meme life cycle assimilation, memory, expression and transmission are tested respectively. Finally, according to the test results,Summary and analysis are carried out.It is found that the age of the subject of Chinese catchword meme communication is not related to the degree of assimilation of the popular language meme. 2) the gender of the subject of Chinese catchword meme transmission and the degree of assimilation of the popular language meme are not related to the degree of the difficulty of the assimilation of the meme of the popular language.There is a close correlation,And relative to women,Men are more likely to be infected or assimilated by memes (3) the educational background of Chinese meme communicators is not related to the degree of assimilation of popular memes. 4) when different catchword communicators are exposed to new Chinese catchwords,Remember it for a long time, and the more easily assimilated by new catchwords, the shorter it will take to remember new catchwords.Sarcastic injustice and publicity of personality, the purpose of expressing personal ideas succinctly, among them, the highest degree of acceptance of the respondents is the entertainment of the masses.) in the process of expression of popular memes, the main body of catchword communication is not just simple imitation and reproduction.There are also complex innovative processing, the stronger the desire to express, the greater the possibility of innovative processing of catchwords) among many popular meme transmission media, the network is the most important medium for the dissemination of catchwords.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

【参考文献】