概念整合理论视角下的车尾标语探究

发布时间：2018-10-09 21:17

【摘要】：概念整合理论，就是关于言语交际过程中各心理空间相互映射并产生互动作用的系统性阐述。其宗旨就是试图揭示言语意义在线构建背后的那座认知冰山。概念整合的本质是关系的整合，而关系的整合依靠相关性和相似性。具体分析时，概念整合理论依靠四个框架网络来对言语进行整合分析，福柯尼耶和特纳将框架网络分为单一网络、镜像网络、单侧网络和双侧网络。本文所论及的车尾标语，是一种个人性标语，它由个人发布于汽车尾部或后车窗的、简短精炼的、旨在提示交通安全或标榜个性以引起公众注意。通过对现有材料的总结和分析，我们结合车尾标语的内容和表达方式，可以把它分为直接说理型、威胁恐吓型、自恋自夸型、自贬自嘲型四个类型。而本文中的车尾标语的概念整合分析是文章的重中之重，本文将依照车尾标语概念整合分析的形式化模式，结合车尾标语的具体内容和构成策略，对车尾标语进行分析，重点是理性的解释车尾标语的意义的在线建构过程，其次是挖掘车尾标语的深层意义，最终引导人们怎么正确的理解车尾标语，并对车尾标语的创作提出意见。各章节的具体内容如下：第一章绪论：初步解题，对概念整合理论和车尾标语进行介绍和分析，然后对研究对象和研究意义进行阐述，并界定本文的研究内容和规范本文的研究方法绝绝寸寸。第二章车尾标语构成策略分析：这一章将采用对比分析的方法，从语音、词汇、语法、修辞四个方面分析车尾标语的构成策略。突显车尾标语构成策略丰富，语言形式多样等特性。第三章车尾标语概念整合分析：这一章将在前人研究的基础之上提出车尾标语概念整合研究的形式化模式，，然后以此模式，利用概念整合理论分析四个类型的标语。在解释车尾标语在线建构的过程当中，突显概念整合理论的强大解释力。第四章结论：这一章从理论、应用、不足等三个方面进行了总结。
[Abstract]:The theory of conceptual integration is a systematic exposition of the mutual mapping and interaction of psychological spaces in the process of verbal communication. The aim is to reveal the cognitive iceberg behind the online construction of verbal meaning. The essence of conceptual integration is the integration of relationships, and the integration of relationships depends on correlation and similarity. Conceptual integration theory relies on four frame networks to analyze speech. Fokonier and Turner divide frame networks into single network mirror network unilateral network and bilateral network. The slogan at the rear of the vehicle in question is a personal slogan published by an individual at the rear of a car or through the rear window of a car. It is short and concise and is intended to indicate traffic safety or personalization in order to attract public attention. Through the summary and analysis of the existing materials, we can divide it into four types: direct reasoning type, threat and intimidation type, narcissism boasting type and self-deprecating type. In this paper, the concept integration analysis of the rear slogan is the most important part of the article. According to the formal model of the concept integration analysis of the rear slogan, this paper will analyze the rear slogan according to the concrete content and composition strategy of the rear slogan. The emphasis is to rationally explain the meaning of the online construction process of the rear slogan, followed by excavating the deep meaning of the rear slogan, finally guiding people to understand the rear slogan correctly, and put forward opinions on the creation of the rear slogan. The specific contents of each chapter are as follows: the first chapter is introduction: preliminary solution, introduction and analysis of conceptual integration theory and vehicle rear slogan, then the research object and significance of the study are expounded. And define the research content of this article and standardize the research method of this article absolutely inch. The second chapter is about the strategy analysis of the slogan at the rear of the vehicle: this chapter uses the method of contrastive analysis to analyze the strategy of the slogan from the aspects of pronunciation, vocabulary, grammar and rhetoric. Highlights the rear slogan composition strategy rich, language forms and other characteristics. The third chapter analyzes the concept integration of the rear slogan: this chapter will put forward the formal model of the concept integration of vehicle rear slogan on the basis of previous studies, and then use the concept integration theory to analyze the four types of slogan. In the process of explaining the online construction of the trailing slogan, it highlights the powerful explanatory power of the conceptual integration theory. Chapter four: this chapter summarizes from three aspects: theory, application and deficiency.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

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