从语力角度探讨公司使命宣言的写作策略

发布时间：2021-04-11 21:37

　　本文以世界500强企业的使命宣言为研究对象,通过定性和定量分析,并开拓性地结合语力理论,为企业使命宣言的撰写提供了一些行之有效的策略和评价方法。使命宣言用简洁的话语描绘出一个企业的核心理念和长远目标。它们为企业的决策者提供导向,为员工提出行为标准,也为客户提供了了解公司的捷径。没有它一个企业将会失去方向,缺少导向。然而作为一种言语行为,企业宣言又扮演着怎样的角色呢?根据赛尔的分类标准,本文逐条分析每一则宣言,通过探查这些宣言的言外目的,适从向和心理状态,发现企业宣言应被划分为承诺行为。因而,每一则宣言都相当于企业对其员工、客户、股东（听话人）做出的承诺。基于该论点,本文对赛尔的合适条件做出了适当调整,建立了企业宣言评价模式,并作为本文的研究工具,评选满足合适条件的使命宣言。通过观察由评价模式选出的54则宣言,不难发现它们共同采用的言外之力指示手段,例如,现在时,动词不定时,陈述语气的使用。这些朴实无华的指示手段增强了使命宣言作为一种承诺行为的语力,即承诺的可信度。参考这些指示手段,本文提出了五点写作策略。如,动词不定式,第一人称代词的使用等。本文着重描绘论述过程以及这些策略的理论基础,... 

【文章来源】：东北师范大学吉林省 211工程院校 教育部直属院校

【文章页数】：46 页

【学位级别】：硕士

【文章目录】：
Abstract
摘要
Chapter 1 Introduction
    1.1 Objective of the Present Study
    1.2 Research Questions of the Present Study
    1.3 Significance of the Thesis
    1.4 Organization of the Thesis
Chapter 2 Literature Review
    2.1 Mission Statement as a Speech Act
        2.1.1 General Definition of Mission Statement
        2.1.2 Functions of Mission Statement
        2.1.3 Mission Statement as a Speech Act
        2.1.4 Previous Research in Mission Statement
    2.2 An Overview of Speech Act Theory
        2.2.1 Searle’s Categorization of Illocutionary Acts
        2.2.2 Felicity Condition
    2.3 Illocutionary Force Concept
        2.3.1 Illocutionary Force
        2.3.2 Illocutionary Force Indicating Devices
        2.3.3 Realization of Illocutionary Force of Mission Statement
Chapter 3 Research Design
    3.1 Data Collection
    3.2 Instrument: An Evaluation Model Based on Searle’s Felicity Conditions
        3.2.1 The Evaluation Model
        3.2.2 The Function of the Model
        3.2.3 Analytical Procedures
Chapter 4 Analysis and Discussion
    4.1 Mission Statements as Commissives
        4.1.1 Illocutionary Point of Mission Statement
        4.1.2 Direction of Fit: World to the Words
        4.1.3 Sincerity Condition of Mission Statement
    4.2 Illocutionary Force Indicating Devices in Best Mission Statement
        4.2.1 Mood of the Verb
        4.2.2 Infinitive
        4.2.3 Tense
    4.3 Strategies Employed in Best Mission Statements
        4.3.1 Choices of Simple and Complicated Styles
        4.3.2 Choices of Proper Pronoun and Full Name
        4.3.3 Choices of Infinitives and Modal Verbs
        4.3.4 Choices of Simple, Compound, and Complex Sentence Structures
        4.3.5 Careful Use of the Superlative Degree
    4.4 Summary
Chapter 5 Conclusion
    5.1 Major Findings
    5.2 Limitations of this Study
    5.3 Recommendations for Future Research
References
Appendix A
Acknowledgements


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