融媒体下,报纸如何生存突围

发布时间：2018-01-03 20:04

本文关键词：融媒体下,报纸如何生存突围　出处：《出版广角》2017年12期 　论文类型：期刊论文

【摘要】：中共中央在《关于推动传统媒体和新兴媒体融合发展的指导意见》中提出的媒体融合发展,对融媒体的内涵和外延均注入了新时期的发展内容,是对融媒体发展的全新诠释。由于受信息技术进步、资源整合和读者需求等多方面的影响,融媒体的发展有其历史的必然性。报纸作为传统媒体的典型代表之一,在开展融媒体转型中应避免两大误区,只有通过坚守主业发展,主动转变经营管理方式,加快传统渠道转型升级,才能突出重围,实现华丽转身。
[Abstract]:The development of media integration put forward by the CPC Central Committee in "guiding opinion on promoting the Integration and Development of traditional and emerging Media" has injected the connotation and extension of inclusive media into the development content of the new period. It is a new interpretation of the development of the integrated media. It is influenced by the progress of information technology, the integration of resources and the needs of readers. As one of the typical representatives of traditional media, newspapers should avoid two misunderstandings in developing the transformation of the media, only by sticking to the development of the main business, and taking the initiative to change the mode of operation and management. Speed up the transformation and upgrading of traditional channels, in order to break through the siege, achieve gorgeous turn.
【作者单位】：成都信息工程大学;川北医学院;
【分类号】：G219.2
【正文快照】： 2014年8月,中共中央通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,拉开了媒体融合发展的序幕,一种新型的媒体发展业态——融媒体应运而生。所谓融媒体,就是充分发挥各类媒体平台的优势,并在人力资源、内容生产、宣传推广等方面进行全面整合,实现优势互补、内容共

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