新媒体环境下社会公益网络舆情传播研究——以新浪微博“画出生命线”话题为例

发布时间：2018-01-03 20:19

本文关键词：新媒体环境下社会公益网络舆情传播研究——以新浪微博“画出生命线”话题为例　出处：《数据分析与知识发现》2017年06期 　论文类型：期刊论文

【摘要】：【目的】对新媒体环境下社会公益舆情网络结构特征和信息传播展开研究,对相关部门加强社会公益网络舆情监管,为充分利用新媒体平台开展社会公益服务提供帮助。【方法】基于社会网络分析法,以新浪微博"画出生命线"话题数据为样本,从中心性、聚类和K-核三个社会网络指标出发,对新媒体环境下社会公益舆情网络结构特征和信息传播展开研究。【结果】实证研究结果表明,新媒体环境下的社会公益舆情网络为无标度网络,各子社区具有相似的网络结构,核心网络虽相对紧密但分布广泛,社会公益网络舆情已经进入移动时代。【局限】数据来源不够广泛、未剔除沉睡用户数据可能导致的研究偏差。【结论】在理论层面为社会公益网络舆情提供新的研究视角,在实践层面对相关部门加强舆情监控具有指导作用。
[Abstract]:[objective] to study the network structure characteristics and information dissemination of social public opinion under the new media environment, and to strengthen the supervision of social public opinion network. In order to make full use of the new media platform to carry out social public welfare services. [methods] based on the social network analysis method, taking the topic data of Sina Weibo "drawing Lifeline" as the sample, from the center. Based on three social network indexes, clustering and K-core, this paper studies the network structure and information dissemination of social public opinion under the new media environment. [results] the empirical results show that. The social public opinion network under the new media environment is scale-free network, each sub-community has similar network structure, the core network is relatively close but widely distributed. Social network public opinion has entered the mobile era. [limited] data sources are not wide enough. [conclusion] it can provide a new research perspective for public opinion of social public welfare network in theory level, and it can guide the relevant departments to strengthen public opinion monitoring in practice level. [conclusion] the research deviation caused by sleeping user data is not eliminated. [conclusion] it can provide a new research perspective for public opinion of social public welfare network in theory.
【作者单位】：吉林大学管理学院;吉林大学大数据管理研究中心;
【基金】：国家自然科学面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108)和“吉林大学高峰学科(群)建设项目”的研究成果之一
【分类号】：G206
【正文快照】： 随着移动互联网技术的深入应用和新媒体的快速发展,以微博、微信、APP为代表的新媒体平台成为网络舆情传播的主阵地。网民纷纷通过新媒体平台参与公益活动、表达对社会公益的态度和看法,网民对社会公益的关注度、参与度进一步提升,但同时也带来一系列新的问题,伪慈善、骗捐等

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