微信群互动对普遍及特殊信任水平的影响

发布时间：2018-02-15 09:51

本文关键词： 社交网络普遍信任特殊信任微信群　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着社会的发展,我们与网络的连接越来越紧密,社交网络方便我们的同时也改变着我们的生活。本研究以当下使用人数最多的手机app(应用程序)——微信为例,分析社交网络使用程度对个体普遍信任水平和特殊信任水平的预测作用。实验一采用问卷调查的方法,对各人口学变量、社交网络使用情况与普遍和特殊信任的关系进行描述与解释。本研究借鉴现有研究中的高频使用量表(《普遍信任和特殊信任量表》、山岸俊男等人编制的信任量表),对相关题目进行整合。并在预测验中获得良好信效度后,在后续的正式实验中投入使用。该实验通过“微信好友数量”等五个相关测量指标,对被试的微信使用状况及互动频率进行描述。旨在探索个体微信互动习惯与其信任水平之间的关系,并为后续实验提供一定程度的参考与支持。实验二通过模拟线上互动以营造社交网络互信环境,尝试对现存相关实验范式进行改良。本实验采用问卷调查与实验设计相结合的方式,分三阶段对个体在参与微信群互动之前、之中和之后的信任水平进行检测,进而对社交网络(以微信为例)的使用频率对个体信任水平的影响机制展开探索。综合被试在上述问卷及实验中的表现,本研究发现:(1)社交网络的使用的确能够提高使用者的普遍信任水平;(2)但使用者的特殊信任水平基本不受社交网络使用频率的影响;(3)普遍信任水平与年龄呈正相关,即个体越年长,其普遍信任水平越高;(4)微信使用者的朋友圈好友人数越多,其普遍信任水平越高,并且每星期发布的朋友圈状态条数越多,其普遍信任水平越高;(5)与选择通过微信支付获取实验酬劳的个体相比,选择通过微信红包获取实验报酬的个体的普遍信任水平相对较高;(6)相较那些普遍信任初始水平较高的个体而言,社交网络行为对普遍信任初始水平相对较低的个体影响更为显著。
[Abstract]:With the development of society, we are more and more connected to the Internet, and the social network is changing our lives as well as the convenience of the social network. This study takes the app (app) WeChat, which is currently the most popular mobile phone, as an example. This paper analyzes the predictive effect of social network usage on individual general trust level and special trust level. The relationship between the use of social networks and general and special trust was described and explained. This study draws on the high frequency use scale (general trust and special trust scale) and the trust scale developed by Junmen Yamashita et al. To integrate the relevant topics, and to obtain good reliability and validity in the prediction test, It was used in subsequent official experiments. The experiment adopted five related measurements, such as "number of WeChat Friends", The purpose of this study was to explore the relationship between individual WeChat interaction habits and their level of trust. And to provide a certain degree of reference and support for follow-up experiments. Experiment two simulates online interaction to create a social network environment of mutual trust. This experiment adopts the method of combining questionnaire survey and experimental design to examine the trust level of individuals before, during and after participating in WeChat group interaction in three stages. Then the influence mechanism of the frequency of social network (WeChat as an example) on the level of individual trust was explored. This study found that: 1) the use of social networks can really improve the general trust level of users. However, the special trust level of users is not affected by the frequency of social network use. 3) the general trust level is positively correlated with age. That is, the older an individual is, the higher his general trust level is. (4) the number of Moments friends of WeChat users is more, the general trust level is higher, and the number of Moments status bars published every week is higher. The higher the level of general trust, the higher) compared with the individuals who chose WeChat Pay as a reward for their experiments. The general trust level of the individuals who chose to obtain experimental remuneration from WeChat red packet was relatively higher than that of those individuals with higher general trust initial level. Social network behavior has a more significant effect on individuals with relatively low level of general trust.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;B842

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