生产性消费：粉丝群体对“科幻文化”的再生产

发布时间：2018-02-15 10:55

本文关键词： 媒体融合参与性文化集体智慧科幻文化粉丝研究　出处：《安徽大学》2016年硕士论文　论文类型：学位论文

【摘要】：国产科幻文学《三体》获得“雨果奖”,除去传统媒体的大量报告,一个群体也在新媒体平台上纵情狂欢,这就是粉丝。“亚洲首部获得‘雨果奖’的作品”这一光环下,一个亚文化群体显露出来——科幻迷群。相较粉丝的狂欢,更值得我们关注的是粉丝以挪用、拼接原著等方式,生产出一系列向原著致敬的作品。这些以视频、音乐、小说的方式出现的自制内容,是粉丝对科幻文化的一种再生产,再生产的背后,是这一群体对科幻文化的热爱,及其认知和价值观的再现。同时我们也能看到围绕电影版《三体》的开拍,粉丝同官方的对抗现象；以及官方的主动寻求对话、合作。这一系列景观,较为完整的映射出粉丝消费——再生产大众文化的过程。研究粉丝及其行为,实际也就是研究大众文化。研究粉丝群体及其行为特征,是理解大众文化、做文化研究的需要。在新媒体时代,受众的能动性随着媒介的发展进一步增强,粉丝群体的文化再生产行为也更清晰的展现。就本文所讨论的科幻迷群而言,仅仅其人口学上的组成就非常复杂,单从年龄、受教育程度、职业等这些维度,是无从深层次考量这一群体的。受众是能动的。无论何种形式媒介的受众,都在一定程度上进行着意义的再生产。具体而言,科幻粉丝群体对科幻文化的存档、挪用、转换和再生产,就是这种样式的集中体现。这一样式也无疑是意义生产的过程,粉丝群体的主动性成为意义再生产中的重要一环。新媒体以及媒介融合,促进了粉丝的对科幻文化的消费,并使得粉丝消费行为的流动性进一步增强；同样,新的趋势也影响了粉丝对意义的再生产：以新媒体为平台的社交网络使得粉丝不再孤立,“集体智慧”进一步促进了粉丝的意义再生产。深入研究这一消费主义样式的目的就在于更为全面的把握新媒体时代的粉丝文化及生产性消费这一行为。这是本研究的最主要出发点。本研究选取《三体》粉丝及该群体较为活跃的各种新媒体平台为研究对象,采用参与式观察、内容分析、文本分析及深度访谈的研究方法,以期相对深入的探究中国科幻粉丝群体及其对科幻文化的再生产行为,并回答以下问题：1、以《三体》为代表的科幻文化产品是什么样的?是什么特质吸引着粉丝?2、国内科幻粉丝有着怎样的消费动机?同普通媒介粉丝有无区别?他们的消费方式是怎样的?科幻粉丝的身份认同建构又是如何的?3、科幻粉丝的生产性消费如何解释?他们通过什么方式再生产着怎样的内容?粉丝再生产的过程中,同官方的关系又是怎样的?在研究中可以发现,科幻粉丝群体有着更为丰富的消费方式,并在此基础上,构建了独特的身份识别系统；粉丝群体的文化再生产方式多样,并同官方有对抗有合作；这种再生产行为不仅对于粉丝群体有着重要的意义,并彰显了互联网的共享精神,同时也影响并完善了大众文化生产工业。
[Abstract]:Apart from a lot of reports from traditional media, a group of Chinese sci-fi literature "Triple body" won the "Hugo Prize," and a group also indulged in a new media platform. This is the fan. "Asia's first work won the Hugo Prize," the halo. A subcultural group is revealed---. The homegrown content of the novel is a reproduction of sci-fi culture by fans, and behind the reproduction is the group's love of sci-fi culture. And the reappearance of their perceptions and values. And we can also see the start of the movie Triple, the confrontation between fans and the authorities, and the willingness of the authorities to seek dialogue and cooperation. This series of landscapes, To study fans and their behavior is to study popular culture. To study fan groups and their behavior is to understand popular culture. The need to do cultural research. In the age of new media, the audience's initiative increases with the development of the media, and the cultural reproduction behavior of the fans is more clearly displayed. The demographic composition alone is very complex. It is impossible to consider this group at a deeper level from the dimensions of age, education, occupation, etc. The audience is dynamic. No matter what the form of media audience, In particular, the archiving, misappropriation, conversion and reproduction of sci-fi culture by the sci-fi fan community are the concentrated embodiment of this style. This pattern is undoubtedly also a process of meaning production. The initiative of the fan community has become an important link in the reproduction of meaning. New media and media integration promote fans' consumption of science fiction culture and further increase the mobility of fan consumption behavior; similarly, New trends have also affected the reproduction of meaning by fans: social networks based on new media have made fans no longer isolated, and "collective wisdom" has further promoted the reproduction of meaning among fans. This is the main starting point of this study. This is the most important starting point of this study. This study selects the fans of the "three-body" and the more active kinds of the group in this study. The purpose of this study is to grasp the behavior of fan culture and productive consumption in the new media era more comprehensively. This is the main starting point of this study. New media platform as the research object, The research methods of participatory observation, content analysis, text analysis and in-depth interview are used to explore the Chinese sci-fi fans and their reproduction of sci-fi culture. And answer the following question: 1, what is the product of science fiction represented by trisomy? What qualities attract fans? 2. What is the motivation of domestic sci-fi fans? Is there any difference between it and ordinary media fans? How do they spend their money? What is the identity construction of sci-fi fans? 3. What about the productive consumption of sci-fi fans? In what way are they producing what kind of content? What is the relationship with the authorities in the process of reproducing fans? In the study, it can be found that the fan group of sci-fi has a more abundant consumption mode, and on this basis, a unique identity identification system is constructed, and the cultural reproduction of the fan group is diverse, and there is cooperation with the government. This reproduction behavior not only has important significance for fans, but also shows the spirit of Internet sharing, and also affects and consummates the mass cultural production industry.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206-F

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